I once read somewhere that one of the biggest blog writing faux pas was to start a post with something like, 'It's been forever since I've blogged!' Which I totally understand because: 1. Why call…
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Full disclosure: I watch American Idol. Each week on the show, a musical genre is chosen - and a master in that genre mentors the contestants. This week the genre was Motown and the mentor…
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Behind every copywriter, that I know anyway, is a novel waiting to be written. And behind every one of those novels, there's an excuse behind its non-existence. It's typically an asinine excuse that is, in…
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When I was a junior in college - my ‘year abroad’ was actually spent back home in St. Louis working at a local domestic violence agency. I went through extensive training, taught violence prevention education…
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First we had Brangelina, then Zanessa...and now, Twittles. In what's being described as everything from brilliant to idiotic, bold to ridiculous and a logistical nightmare to a goldmine, Skittles moved its 'usual' website information into…
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Strings Attached They say pure love comes without them, But I know there are strings attached Because when your cord was cut, I held the scissors; And because when you pluck, I feel the vibrations…
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There are a lot of marketing books out there. A LOT. In case you haven't noticed. When I was lucky enough to receive an advanced copy of David Meerman Scott's new book, World Wide Rave,…
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I'm delighted to present you with a fantastic new option for Valentine's Day. This one doesn't die or wilt (flowers), it doesn't harm trees (greeting cards) and it doesn't cause a sugar high, a sugar…
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So, has this ever happened to you? Everything is going really well, and then boom - you get destroyed. Let me get more specific. I've had an astoundingly exciting few weeks. All good things, some…
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I'm blown away by the beauty of these designs for the cover of The LOVE ebook. Kyle Lacy, owner of Brandswag, has outdone himself!!! They're so good that I just can't pick one. I need…
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Jumper Cables…
