There are a lot of marketing books out there. A LOT. In case you haven’t noticed.
When I was lucky enough to receive an advanced copy of David Meerman Scott’s new book, World Wide Rave, I knew it would be good – I’m a huge fan. But I didn’t know how good.
What’s a World Wide Rave? According to D.M. Scott:
A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.
David Meerman Scott is all about authenticity and being real as THE way to get anywhere online and via social media. And this book walks you through the process of creating your own world wide rave without ever selling out or enabling your inner car salesman.
World Wide Rave showcases fascinating examples of things people are doing to make an impact. And, he doesn’t pick superstars – he picks real people that we can all relate to. And they’re doing real things – not outrageous, just inspired – that we can all do.
Case in point: reading D.M. Scott’s book was a huge impetus for me to finally write my How to be a Successful Copywriter ebook and start my One-on-One Intensive program…and take action on a multitude of other projects. I’m telling you, this book doesn’t make you think, ‘Yeah, right, but I can’t do that.’ It makes you get up and go.
Besides how fast and thrilling it is to read, how easy the ‘work’ is to do, how much sense every sentence makes – the book itself is it’s own World Wide Rave – each book comes with a cover poster. D. M. Scott has sent out the call for folks to take pictures of that poster all over the world…a world wide rave of World Wide Rave. And, of course, it’s going like gang-busters.
Here’s one of my money shots and, no, you may not make fun of my hat:
Check out the rest of the pics from around the world (and from on top of my car) here.
And buy this book. It hits stores March 3rd.
Also, hear it straight from the author: The David Meerman Scott Interview.
Join the discussion 10 Comments
Fabulous post, Julie. I’m also a huge fan of DMS. I’ve learned so much from him and can’t wait to buy his new book. He is the inspiration for my series of ebooks as well. He is a treasure for the online community. Your post should bring him to the attention of people who haven’t yet discovered his thought leadership. Great job!
So funny … I was scrolling through my feed reader and stopped when I recognized the Black Dog logo even before I realized that was YOU!
Wow. What a great post. Thank you so much!
Will have to look for this one. Thanks.
Thanks for sharing :)
(by the way, the link to additional photos is a bad godaddy link)
I’m looking forward to it becoming available for sale!
I don’t think I can resist, if only to also do the photo op with a silly hat. The weird hat is mandatory, right?
Seriously, this book looks like it may provide essential advice for activists who want to change the world.
I was going to say The Black Dog is sort of it’s own World Wide Rave. Can’t wait to read it!