A good friend just told me this story: When my daughter was 2 she developed this phobia of bugs. It was so bad she wouldn't go outside. So my wife came up with the idea…
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Behind every copywriter, that I know anyway, is a novel waiting to be written. And behind every one of those novels, there's an excuse behind its non-existence. It's typically an asinine excuse that is, in…
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Ah, Twitter. It's an amazing marketing tool. It's a bastion of information. It's so much fun. I advise my clients, colleagues and friends to use it. I teach workshops on its extraordinary benefits. It seems…
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So, ER is finally winding down. I have to tell you that I haven't watched the medical drama since George left the set. I have that thing where you believe you have every illness that…
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Leslie Fishlock is brilliant for several reasons: 1. She had a dream. 2. She made it happen. 3. She decided that women needed a good, supportive, informative, affordable place to get their geek on. 4.…
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First we had Brangelina, then Zanessa...and now, Twittles. In what's being described as everything from brilliant to idiotic, bold to ridiculous and a logistical nightmare to a goldmine, Skittles moved its 'usual' website information into…
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There are a lot of marketing books out there. A LOT. In case you haven't noticed. When I was lucky enough to receive an advanced copy of David Meerman Scott's new book, World Wide Rave,…
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I'm delighted to present you with a fantastic new option for Valentine's Day. This one doesn't die or wilt (flowers), it doesn't harm trees (greeting cards) and it doesn't cause a sugar high, a sugar…
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I just got this email from my Twitter buddy, Kari Rippetoe, and I wanted to share it with you. I love when people use social media for good! Check it out... Share Our Strength has…
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Last night, I had a heck of a time getting one of my kids to bed. When I finally did around 10, I headed to my computer to tackle some deadlines. I was feeling upset…
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