Ah, Twitter. It’s an amazing marketing tool. It’s a bastion of information. It’s so much fun.
I advise my clients, colleagues and friends to use it. I teach workshops on its extraordinary benefits. It seems to be taking over the popular world (I mean Ellen’s on Twitter now.). ‘Everyone’s’ on it. Which is great….I think.
Twitter – and having everyone you know use it and follow you can also cause some interesting issues.
When your clients are following you – and you’re hanging out for 15 minutes or so in the middle of the day waxing poetic with your tweeps about bonobos, chocolate, WordPress, American Idol, hotdog sandwiches or any other fascinating subject – and your clients are watching, what happens? I can see it going a variety of ways:
- They join in on your conversation.
- They watch closely and learn from you how to have fun and engage on Twitter.
- They’re pissed that you aren’t working on their project.
- They thought you were too busy to get something done asap and are wondering how you have time to tweet at all.
- They are paying absolutely no attention to you, whatsoever.
What an interesting little predicament we’ve gotten ourselves into, eh?
Of course, we’re each entitled to spend our days how we choose as long as we get our work done – but suddenly people can look over our shoulders. (Interestingly, this is exactly what I sought to escape when I left the world of having a boss. You too?) And, it’s weird. Maybe you don’t think anything of this – maybe, wait for it, I’m paranoid and packed full of Jewish guilt!
‘Cause we’re allowed to spend some of our day marketing, right? And we can stop working while we eat lunch, right? And, Twitter has become paramount to our business visibility. And some days are super productive and some aren’t. And we can’t work 24/7/52/365 – or can we? Should we be expected to? After all, the internet never turns off, you know. And my Blackberry gets email all day and all night and doesn’t care for the concept of Saturday.
FYI, turns out my new boss is a relentless slave driver. I’m about to report her to the authorities – but if I sent myself to Mean Boss Jail, who would get all of this work done?
Your thoughts? How do we balance the transparency?
Image by Gerlos