I recently wrote about the power of using case studies instead of a portfolio of finished work. And, I've realized that it's almost the equivalent of a blog versus a static site. The portfolio pieces…
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I was about to publish today's post when one of my marketing/designer colleagues just told me this story. After she hired me to write some taglines for a client (of her own accord because she…
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I am completely awestruck by songwriters. There are only a set amount of notes, and yet, every second it seems, new songs are created - totally original, new, unheard of. How is this possible? I've…
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A frequent topic on this blog, and with my clients, revolves around the conundrum of giving ideas, content, video, tools, etc. away for free online all in the name of branding, publicity and increased sales.…
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I just attended a fantastic talk given by Karol Rose of FlexPaths, a company that works with employees and employers to figure out what flexibility means in the workplace and how to offer it and…
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So, there's a new product on the playground, and while I'm morally opposed to it (more on that later), I have to hand it to the Creatives. The marketing is smart and the writing is…
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Here we go with Part 2...and if you missed the part 1 and don't care to scroll down and read it. I'm talking about why you need to like your marketing collateral...and how to make…
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Enthusiasm, confidence and positive energy are contagious. That self-assured, happy person is who I want to be around - and it's certainly who I want to work with. I can't speak for you, but I…
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I know. This is a very difficult question. One that I struggled with from Friday morning until Sunday night. The entire time that I was in New York City. I had heard that 'The City'…
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I admit, it does seem a bit backward, this whole 2.0 thing. Basically, you give away top-notch information, via your content - articles, video, etc. - and then you become a wild success...but the question…
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Jumper Cables…
