...it can be magical. Good collaboration manifests in many different ways, but the best outcome is that the writing and the design support each other beautifully. Words can be rendered useless, invisible and even ugly…
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So, there's a new product on the playground, and while I'm morally opposed to it (more on that later), I have to hand it to the Creatives. The marketing is smart and the writing is…
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Recently, I noted that many people don't actually know what a copywriter is, and that chances are high that folks might not know how to use one or what the copywriter/client workflow looks like. If…
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As much as this freaks me out, it's true. Some people don't know what a copywriter is. Some people think I'm a 'copyrighter' - which I'm not. Not knowing what a copywriter is, means that…
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Here we go with Part 2...and if you missed the part 1 and don't care to scroll down and read it. I'm talking about why you need to like your marketing collateral...and how to make…
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I know. This is a very difficult question. One that I struggled with from Friday morning until Sunday night. The entire time that I was in New York City. I had heard that 'The City'…
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Now, why would you want to do that? The point of blogging is to start and be part of a conversation (and not with yourself). Successful blogs share information, provide guidance, make people think and…
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Ummmm....Yes. Your internet participation is recorded in total for better or for worse: web pages, blogs, comments, emails (in some cases), reviews, social network pages, profiles...and on and on. When people talk about you, it…
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It's been several days now that Technorati favorites have been down...if anyone out there knows what's going on or when it should be back up and running, I'd love to hear all about it...
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Important question, here's a questionnaire to help you decide: 1. Are you a start-up or are you adding a new product, service or branch to your business? If you are, you will need to create…
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