I was about to publish today's post when one of my marketing/designer colleagues just told me this story. After she hired me to write some taglines for a client (of her own accord because she…
Read More
It's July 4th, Independence Day here in the U.S. And here I am, tied to my computer, swamped with work while everyone else is at the beach - and wondering if I am, in fact,…
Read More
Do you charge by the hour or by the project? Do you send estimates or proposals? When do you require payment? After much trial and error, and the guidance of a fabulous mentor. I have…
Read More
This is incredible news because up until now - many of my clients were having to choose between the flash of flash and the flash of SEO. Flash's wow factor was always dampened by the…
Read More
Networking, word of mouth and relationships have been the greatest marketing tools for my business. While I had to have the skill, know-how, tools, etc. in order to actually do any networking, my business was…
Read More
I am completely awestruck by songwriters. There are only a set amount of notes, and yet, every second it seems, new songs are created - totally original, new, unheard of. How is this possible? I've…
Read More
The business is ready to launch, and now it's time to tell the world about it.There must be an infinite number of ways to do this strategically and productively, here are mine: 1. Send something…
Read More
A frequent topic on this blog, and with my clients, revolves around the conundrum of giving ideas, content, video, tools, etc. away for free online all in the name of branding, publicity and increased sales.…
Read More
Prospective clients will ask to see your work without a doubt. Showcasing copy work is very different from showing design work - sort of. People like visuals, so there is a possibility that if your…
Read More
Why blog? BECAUSE: Static websites (that do not continually upload content, but act as an online brochure) do not rate in site rankings. To compete in your industry and to be found by the world,…
Read More