A frequent topic on this blog, and with my clients, revolves around the conundrum of giving ideas, content, video, tools, etc. away for free online all in the name of branding, publicity and increased sales.…
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Prospective clients will ask to see your work without a doubt. Showcasing copy work is very different from showing design work - sort of. People like visuals, so there is a possibility that if your…
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Why blog? BECAUSE: Static websites (that do not continually upload content, but act as an online brochure) do not rate in site rankings. To compete in your industry and to be found by the world,…
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The business is just ticking along lately, so my over-analyzing mind started picking out the whats, whos, whys, hows and wheres of the positivity. Here are a handful: 1. Every night before I leave my…
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A woman contacted me because she wanted to know how to become a freelance writer. She was caught off guard when I started quizzing her about her background and her passions. She was a trained…
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Ahhhhh! I forgot a biggie on the list of how to become a freelance copywriter: Network: Joining one or more groups like BNI, your local Chamber of Commerce or online support and networking groups is…
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This is a broadview list. I'll be breaking each item down with greater detail over the next few weeks, but this is the overview of what you need to do to build a successful freelance…
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It's come to my attention that 'tweeting' can get a little bit out of control. Tweeters are sending out messages rapid-fire style from phones, blackberry's (Blackberries? What is the plural form?) and computer keyboards documenting…
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I just had a fantastic meeting with two colleagues/friends, and it was incredibly successful. I can't tell you what it was about...yet (that is so obnoxious!) But, I will tell you soon. What I can…
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It's Friday the 13th...again. This day, whenever it comes around, has a bad, bad wrap. Someone decided that it was a bad day, a scary day, an unlucky day. Call it superstition, call it folklore,…
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