Whether you're creating your website, blog, ads or a print brochure, you have to decide on a message, a personality, an identity for your business or company. And, this will be communicated to your audience…
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For one of my clients, I have a Google Alert set for 'environment kids' and over the last week, the query has returned several blog and zine articles talking about how wonderful the Webkinz animals…
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I recently wrote about the power of using case studies instead of a portfolio of finished work. And, I've realized that it's almost the equivalent of a blog versus a static site. The portfolio pieces…
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When you decide to blog, you need to ask several preliminary questions. For the bloggers that are publishing a blog for the purposes of growing their business, establishing themselves as an expert, selling products, promoting…
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One of my favorite bloggers, Ron Miller, who I unabashedly write about from time to time, has written another stunning post that happens to align directly with my current goings-on. His post illustrates one of…
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Today, blogher's 2008 party conference begins in San Fran. Officially, this is what it's about (according to their site): Featuring technical labs, educational workshops, intense discussion sessions, relevant sponsors, speakers from every corner of the…
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This is a follow-up to my recent post about handling the money side of the business. I addressed how to charge (by the hour or project), when to charge (deposits, etc.) and other such things.…
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Working with people is key to the writing business - clients, graphic designers, web designers, printers, photographers, coders, techies, other writers. If I can't get along with these folks, all is lost. I have been…
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I'm giving a shout out to my friend Patrick Phillips at The Vineyard Voice today. I strongly encourage you all to check out this incredible platform for sharing information and activating change in your community.…
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I live on Martha's Vineyard and I write for island businesses so I have various Google Alerts set for "Martha's Vineyard"... I'm shocked, really shocked, to see the number of articles being written world wide…
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Jumper Cables…
