I am excited to announce that I have been asked to join the Panel of Experts for the Fresh Start after Divorce Community. A Community designed to be a 24/7 Resource Center and support system…
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I wrote this blog for my Incredible Designer's , Leslie Tane Design, blog as a guest blogger...but I think it's important for all of you to read too...so here 'tis. In my career as a…
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Many of my clients don't like marketing. They like increased sales and exposure, but they cringe at the thought of self-promotion, cold calls, selling - and the cheesey father of all of these - SPAM. This is…
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Not that I don't occasionally suffer from plain old writer's block - but this past week (and hmm, hmm, the lack of blog entries) beat the band because I had the flu - so not…
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I just realized that my last 3 blog entry titles were questions. Not a huge surprise because my job as a copywriter is to both ask and answer questions all day - it's what I…
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1. Blogs. Static websites don't drive much traffic. Search engines are ranking sites by relevancy - they want to know if you know what you're talking about, and if anyone cares what you're talking about. If…
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OR Just Do It. Of course, I’m not suggesting that brand imagery isn’t important…my design friends are cringing. My point is actually that the two platforms (writing and design) are equally important – and to…
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If one more person tells me that their 'friend' paid $250 and is now ranked 1st on Google... NO! You can't do it! Here's the deal: the search engines, Google, Yahoo, MSN, dogpile, etc...absolutely have…
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The blank page is what usually kills most of my clients and sends them scrambling for the phone begging me to do their writing for them. But, I enjoy the blank page, thoroughly - almost…
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Jumper Cables…
