There are a lot of marketing books out there. A LOT. In case you haven't noticed. When I was lucky enough to receive an advanced copy of David Meerman Scott's new book, World Wide Rave,…
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There's a bakery in western Massachusetts called Berkshire Mountain Bakery. They make real, traditional, organic sourdough bread. Many flavors, even pizza crust. But the best thing they craft is Bread and Chocolate. Sourdough bread 30%…
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For one of my clients, I have a Google Alert set for 'environment kids' and over the last week, the query has returned several blog and zine articles talking about how wonderful the Webkinz animals…
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A frequent topic on this blog, and with my clients, revolves around the conundrum of giving ideas, content, video, tools, etc. away for free online all in the name of branding, publicity and increased sales.…
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It's Friday the 13th...again. This day, whenever it comes around, has a bad, bad wrap. Someone decided that it was a bad day, a scary day, an unlucky day. Call it superstition, call it folklore,…
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I admit, it does seem a bit backward, this whole 2.0 thing. Basically, you give away top-notch information, via your content - articles, video, etc. - and then you become a wild success...but the question…
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Jumper Cables…
