One of my clients/readers just wrote to me in response to the series I've been posting about how to become a freelance writer and insisted that I remind (though notify might be more accurate) everyone…
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Case studies are a superb way to showcase your work - whether you're a copywriter, graphic designer, interior decorator, architect, chef or beyond. Not only do case studies allow you to describe your range and…
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I was about to publish today's post when one of my marketing/designer colleagues just told me this story. After she hired me to write some taglines for a client (of her own accord because she…
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It's July 4th, Independence Day here in the U.S. And here I am, tied to my computer, swamped with work while everyone else is at the beach - and wondering if I am, in fact,…
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Do you charge by the hour or by the project? Do you send estimates or proposals? When do you require payment? After much trial and error, and the guidance of a fabulous mentor. I have…
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This is incredible news because up until now - many of my clients were having to choose between the flash of flash and the flash of SEO. Flash's wow factor was always dampened by the…
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Networking, word of mouth and relationships have been the greatest marketing tools for my business. While I had to have the skill, know-how, tools, etc. in order to actually do any networking, my business was…
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I am completely awestruck by songwriters. There are only a set amount of notes, and yet, every second it seems, new songs are created - totally original, new, unheard of. How is this possible? I've…
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The business is ready to launch, and now it's time to tell the world about it.There must be an infinite number of ways to do this strategically and productively, here are mine: 1. Send something…
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A frequent topic on this blog, and with my clients, revolves around the conundrum of giving ideas, content, video, tools, etc. away for free online all in the name of branding, publicity and increased sales.…
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