And by 'egg,' I mean 'blog.' Beth Harte and Geoff Livingston recently wrote a great article about weeding out the 'carpetbagger' social media experts. In their list of 25 things to watch out for, I…
Read More
Really? You still aren't convinced that Twitter is an incredible tool for business growth? As of today, Twitter sends me 31% of my traffic. 31%. That's darn near one third. Yesterday, it was 28%...it's a…
Read More
A friend of mine just told me about this wildly useful exercise she did in couples therapy: They sat facing each other and closed their eyes (which signified 'me' time). Whenever each of them felt…
Read More
Decidedly no. Twitter is not a chatroom. You all know that I'm a huge fan of Twitter (I talk about it enough, right?) So, today, I'm going to let some of my Twitter-colleagues tell you…
Read More
1. Because your competitors will. The knee jerk reaction to the recession is to cut advertising. The classic example from the Great Depression is Ford and Chevrolet. Ford was outselling Chevrolet considerably at the outset…
Read More
My dreams have always been rather extravagant. They’re long, rolling affairs that flow like a 5,000 page novel strewn with unlikely, but extraordinarily real, appearances from people in both my past and my present. My…
Read More
As you know, when I find something good, I sing like a canary. I simply can't hold back. This is a twofer, a 2 in 1; hits my professional and my personal side. Drumroll...it's a…
Read More
Dear...all of you, As I was explaining the concept of blogging to a non-web-type the other day, she asked me, 'So is blogging the new letter writing?' It's been percolating in my brain ever since.…
Read More
As a writer, I spend, well - let's see -I'm going to guess 99% of my time in my head. That would be as opposed to the 65% I used to spend in my body…
Read More
It's July 4th, Independence Day here in the U.S. And here I am, tied to my computer, swamped with work while everyone else is at the beach - and wondering if I am, in fact,…
Read More