Dear…all of you,
As I was explaining the concept of blogging to a non-web-type the other day, she asked me, ‘So is blogging the new letter writing?’ It’s been percolating in my brain ever since. My immediate answer is that I would love to think so because:
- I can’t really write with a pen anymore. Literally. The hand muscles that have to work to hold the pen are practically atrophied from non-use, so it’s physically uncomfortable and my hand writing more closely resembles that of a 3rd grade boy every day…but I type really fast.
- I have serious issues with sending things. I get hung up on things like finding an envelope, licking it shut (eww and I watched Seinfeld), finding a stamp and then getting it to the post office. Meanwhile, hitting the publish button comes easy to me.
- I like my communication served with a big old scoop of instant gratification. Letters take 2, 3, 4 days to cross the U.S. – even 5 or 6 if I’m just trying to send them from one end of my tiny little island to the other.
- I always tell my bloggers-in-training to write the blog as if they were writing directly to someONE (friend, family, ideal client) – make that connection, let your post be personal or authentic or apropos (pick at least one.)
- It would make comments and return visits the ‘letter back’ – and everyone wants a letter back, an answer, a response. So, your posts should ask questions, elicit strong feelings, make people feel welcome, inherently give good information while emboldening your readers to answer back with their own thoughts and brilliance.
- Blogging over letter writing saves paper, transportation fuel and your fingers (from papercuts)…though computers use electricity, I think more energy is saved via blogging.
- We still have email for the private stuff, this is a live broadcast from the heart and guts…blogging is a letter to the world.
Write back soon and tell me what you think.