Really? You still aren’t convinced that Twitter is an incredible tool for business growth?
As of today, Twitter sends me 31% of my traffic. 31%. That’s darn near one third.
Yesterday, it was 28%…it’s a growing trend. And it’s in direct correlation to how I use it.
1. The writing. When I tell people about Twitter, I always bring up the movie A River Runs Through It. Do you remember how the narrator, Norman McLean, would bring his father a page of writing, only to have his dad send him back to make it shorter, to do it again? Eventually, he’d whittle that full page down to a scant paragraph: succinct, pure, direct, on message.
This is the opportunity that Twitter affords us. Take it. Have fun with it, use it to become a better writer.
And, proofread. Yes, you’ll be somewhat creative in your spellings and abbreviations – but make those purposeful and clean up any accidentals. Read your tweets out loud – make sure they make sense!
2. Connect, connect, connect. I DM (send a private Direct Message) every single person* that follows me. Yes, this is time consuming – but the purpose of Twitter is to connect. How can I not do that if I don’t look at this new person, find something about them that I can relate to (picture, bio, site, blog, recent tweet content). This first contact, for me, is where the relationship starts…and aren’t first impressions everything?
3. Listen. Stop in and just listen to what people are tweeting. What can you add? How can you help? What can you learn about the world in this moment?
4. Give. Be generous. What do you have to offer to your community? Retweet good tweets. Celebrate your followers’ accomplishments. There IS enough for us all.
5. Be Authenic. Who are you? Show people what makes you, you. And remember: you can please some of the people all of the time, and all of the people some of the time, but you can’t please all of the people, all of the time. So get over it and be you – attract those that will appreciate you (and even some that won’t!). But don’t change yourself for anyone…that will only bite you on the tush later (because it’s lying and that’s what lies do.)
6. Seize every opportunity. Seriously, grab it by the horns. There are opportunities popping up all over Twitter every second. What do you do with them? I explore them. I smell them. I squeeze them. And I pick them when they’re ripe.
*If the person that follows me is clearly a spammer (posting only links to themselves or promising money or sex), I block them which lets Twitter know that they are bad news!
Now, go! Tweet, connect and prosper!