One of my favorite bloggers, Ron Miller, who I unabashedly write about from time to time, has written another stunning post that happens to align directly with my current goings-on. His post illustrates one of…
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The business is ready to launch, and now it's time to tell the world about it.There must be an infinite number of ways to do this strategically and productively, here are mine: 1. Send something…
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A frequent topic on this blog, and with my clients, revolves around the conundrum of giving ideas, content, video, tools, etc. away for free online all in the name of branding, publicity and increased sales.…
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A woman contacted me because she wanted to know how to become a freelance writer. She was caught off guard when I started quizzing her about her background and her passions. She was a trained…
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So, there's a new product on the playground, and while I'm morally opposed to it (more on that later), I have to hand it to the Creatives. The marketing is smart and the writing is…
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Here we go with Part 2...and if you missed the part 1 and don't care to scroll down and read it. I'm talking about why you need to like your marketing collateral...and how to make…
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Enthusiasm, confidence and positive energy are contagious. That self-assured, happy person is who I want to be around - and it's certainly who I want to work with. I can't speak for you, but I…
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Important question, here's a questionnaire to help you decide: 1. Are you a start-up or are you adding a new product, service or branch to your business? If you are, you will need to create…
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I admit, it does seem a bit backward, this whole 2.0 thing. Basically, you give away top-notch information, via your content - articles, video, etc. - and then you become a wild success...but the question…
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I recently read a blog post by a copywriter who maintained that you can absolutely, positively not write someone else's blog for them. WHAT? Writing a blog for a client requires me to: deeply understand…
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