So, there's a new product on the playground, and while I'm morally opposed to it (more on that later), I have to hand it to the Creatives. The marketing is smart and the writing is…
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Recently, I noted that many people don't actually know what a copywriter is, and that chances are high that folks might not know how to use one or what the copywriter/client workflow looks like. If…
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As much as this freaks me out, it's true. Some people don't know what a copywriter is. Some people think I'm a 'copyrighter' - which I'm not. Not knowing what a copywriter is, means that…
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Important question, here's a questionnaire to help you decide: 1. Are you a start-up or are you adding a new product, service or branch to your business? If you are, you will need to create…
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The Thesaurus.com conundrum continues...but I have great news for Mac users. Built right into my MacBook is an extraordinary reference library, complete with a thesaurus. Now, it isn't quite as stupendous as the thesaurus.com of…
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Please tell me this is joke and that this book doesn't really exist in the world. This children's book was written by a plastic surgeon, Michael Salzhauer, and here is its mission: to help kids…
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So last night I was barbecuing shrimp. I wasn't wearing an apron, and I sloshed raw shrimp juice all over myself. And it got me thinking about keeping things where they are supposed to be:…
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Everything. Online social networking is built on written correspondance. To some degree, every time you appear online, you are partaking in social networking - or even more true - you are engaging in online PR.…
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Okay. So this is either a HUGE coincidence or good things happen to those that blog in the name of writing and word justice. On April 15th, I wrote a blog post about thesaurus.com listing…
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I recently read a blog post by a copywriter who maintained that you can absolutely, positively not write someone else's blog for them. WHAT? Writing a blog for a client requires me to: deeply understand…
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Jumper Cables…
