1. Because your competitors will. The knee jerk reaction to the recession is to cut advertising. The classic example from the Great Depression is Ford and Chevrolet. Ford was outselling Chevrolet considerably at the outset…
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When I’m working with a client to start a blog and/or use social media to grow their business, I’m always asked for the ROI (return on investment) because most people love the security of ‘if…
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I met a new person yesterday. She asked me what I did for a living, and swear to god, she got really excited by my answer. No, I didn't lie and say that I'm a…
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As far as social bookmarking tools go, Digg is up there. It's huge, and so is its playing field. The point of Digg is to allow anyone to post and share any good web content…
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Yes, I'm about to get all kinds of philosophical on you right now. As the economy crashes, wars are waged, and there is still a possibility that Sarah Palin could become a world leader, it…
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Where do we draw the line on referral responsibility? If I make a recommendation to a client for a graphic designer, a web coder, a videographer...at what point does the client take ownership for working…
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Last night, an internet/social networking colleague asked me the following question: "Are you at all concerned that your political views may cost you business opportunities? That is a concern of mine. I’m totally in your…
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The proverbial forest with no one around, in this situation, is simply my little corner of the internet. And, my Alexa rank is falling (which is a good thing). But can anyone else hear it…
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As a writer, I spend, well - let's see -I'm going to guess 99% of my time in my head. That would be as opposed to the 65% I used to spend in my body…
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As many of you know, I'm rather green. I live in a house with composting toilets, after all. I found this good bit of copy on a bottle of All Purpose Cleaner from an uber-green…
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Jumper Cables…
