I just so happen to have two adorable, hilarious, brilliant children. (In my humble opinion, of course.) They're 4 and 3, and for the last several years now, they've been pretty good kids, except for…
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Forget writer's block and building a clientele, the single hardest task for a copywriter is deciding how much to charge for a project. Behold, the many reasons this is so difficult... There are no golden…
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I believe it was Ben Stiller in the 90's romcom Reality Bites who coined the phrase 'non-practicing Jew' - I'm one of those too, and right now, I'm a 'non-practicing yoga teacher' as well. But…
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One of my clients, whom I'm teaching how to blog, asked the other day about my first blog post. Here's a snippet: As a writer without a blog, I’ve been like a butcher without a…
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I just realized that my last 3 blog entry titles were questions. Not a huge surprise because my job as a copywriter is to both ask and answer questions all day - it's what I…
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1. Blogs. Static websites don't drive much traffic. Search engines are ranking sites by relevancy - they want to know if you know what you're talking about, and if anyone cares what you're talking about. If…
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Jumper Cables…
