One of my clients, whom I’m teaching how to blog, asked the other day about my first blog post. Here’s a snippet:
As a writer without a blog, I’ve been like a butcher without a taste for meat, a dog trainer without a dog, a rockstar without a microphone….
And, as I read those words (and had a good chuckle), I realized that something was missing again. This time, the missing piece is up-to-date, umm, updates on my static pages.
When was the last time you read through your website?
Mine had been virtually ignored for a long, long time. All of my attention has been on my blog, but guess what? My site’s homepage is the #2 referrer to my blog. What’s on there is important – it is, of course, where people go to find out more, discover what’s in it for them and how they can use me to make their lives better…
Things to do when revising your static website copy:
1. Personalize. Could your website belong to anyone in your industry? My old homepage was very generic, talking about ‘results-magnetized copy’ and being ‘a full-service copywriting and marketing company’ – it didn’t stand out at all. I was noticeably absent. Where was my personal brand?
2. Accuracy. When I first wrote my site (yes, this was the first time I’ve revised since I originally wrote the site, cough, cough, oy vey), I concentrated on different services than I offer today. My company, skills and knowledge have grown dramatically and, while this was all documented on my blog, it wasn’t reflected on the rest of my site.
3. Blog Ties. In case you haven’t noticed, I love blogs. This is where I let it all out and where you really get to know me. So, here’s what I did: on my homepage, instead of linking to static info about my services, I linked my main services: Writing, Consulting, Speaking and Mentoring to blog posts where I discuss these bits about myself and my business…might change them at any point if I write something I like more…
4. Write what you want. What do you want your business to look like? Put it on your site. Ever seen the tagline, Write where you want to go???? That’s what I meant. Take action with your words, make it happen. Your website (and blog) are your very own real estate – the rules are your own, the sky is the limit. This is what I help my clients do because it’s what I’ve learned to do for myself.
Check out the new copy by clicking on the typewriter key navigation above…specifically, the ‘H’ for home and the ‘S’ for services. And, if you change your site, let me know – I’d love to see how you grab this bull by the horns…