While I'm interested in a pretty wide range of things in this world, there are plenty of things that I'm profoundly not into. GI Joe & Barbie, Velveeta, heavy metal, comic books, hunting, skydiving, fruit…
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One of my favorite bloggers, Ron Miller, who I unabashedly write about from time to time, has written another stunning post that happens to align directly with my current goings-on. His post illustrates one of…
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Recently, I noted that many people don't actually know what a copywriter is, and that chances are high that folks might not know how to use one or what the copywriter/client workflow looks like. If…
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As much as this freaks me out, it's true. Some people don't know what a copywriter is. Some people think I'm a 'copyrighter' - which I'm not. Not knowing what a copywriter is, means that…
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Here we go with Part 2...and if you missed the part 1 and don't care to scroll down and read it. I'm talking about why you need to like your marketing collateral...and how to make…
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I admit, it does seem a bit backward, this whole 2.0 thing. Basically, you give away top-notch information, via your content - articles, video, etc. - and then you become a wild success...but the question…
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We were up in Boston this weekend - and I purposefully and painfully left my computer at home with the intention of not working. But people looking for marketing and websites and blogs just appear…
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