I’m so pleased to offer up a dear friend and colleague to you all today. Bonnie Marcus, Women’s Business Coach Extraordinaire, is taking the healm with this fantastic guest post. As we’re faced with a deluge of grim news, Bonnie takes us back to the heart of the matter, pumps us up and sends us out to do what we do best, what we’re meant to do. Enjoy…(and make sure to check out Bonnie’s blog).
Promote Yourself with Passion and Confidence
Why is self promotion so difficult for us? The fact is that we just don’t feel comfortable “bragging” about ourselves and so we often come up short when we attempt to promote ourselves. Because we are not comfortable in the way we are promoting ourselves, we are also less effective.
So is there a way to be effective and feel comfortable when we sell ourselves and our services?
Here’s the GOOD NEWS! Yes, there is a way to effectively promote yourself and feel comfortable doing it.
Here are some statements to consider:
- People respond to passion and excitement
- People respond when you are authentic and sincere
- People like to hear stories
When you craft your message to be more personal and more passionate, people respond in a positive way. Wouldn’t you rather hear someone speak with excitement about themselves and their profession and how they got started in business than hear another awkward formal elevator pitch? Do you tend to tune out those elevator speeches after a while?
It is possible to create a message with such passion and sincerity that no one will be able to tune you out. Your message is too compelling to ignore.
Tap into your passion and purpose and craft a message to promote yourself and your services. Tell a story. Make it conversational.
Here is an example of a passion and purpose statement:
Selling has always been one of my passions. In my 25 years of corporate experience, I have held many sales positions and delivered sales training programs. Sales training programs are great. They help people to know what to do during a sales call; how to use the right questions, how to close the sale, how to talk about features and benefits, all of which are worthwhile.
But none of the sales programs focus on what needs to happen first. What inner work is necessary before you start the process or pick up the phone? What work is necessary to get over your fears and limiting beliefs that are holding you back from promoting yourself and your business? I have found over and over again that this is an issue with many talented people. They have so much to offer yet are hesitant to promote themselves.
As a certified business coach, I assist people with this inner work and I am so excited when I help someone overcome these barriers and successfully promote themselves and grow their businesses.
Now, what do you love about what you do? What is your purpose? Think about the above questions and take a few minutes to compose your message. Read it out loud.
After you’ve read it, if you say to yourself, “so what”, then start over. You should feel the energy when you read it.
Let this be an ongoing exercise. Continually review your message and modify or add to it to keep it exciting and interesting. Practice saying it out loud until you’re comfortable. Practice saying it to others. Note their reaction. Put all your energy and passion into the content and delivery.
After all, this is YOUR story. No one else has this story. It’s your unique look at the passion and purpose in what you do.