You’ll notice that this goes against what most people will tell you to do. As a matter of fact, it goes against what I tell you to do in my eBook (How to Become a Successful Copywriter). But that’s because I subscribe to the ‘if it’s not broke, don’t f*ck with it’ school of thought. And for me, it wasn’t broke. Wasn’t. Past tense.
Raise your hand if this fun little recession we’re having has taken you down a notch (or is just bumming you out severely or is even just reducing the number of massages you can get each week). My hands are raised, too. I actually just heard that the average business took a 40-50% hit in 2009. Which made me feel good for a nanosecond because that statistic shouted, ‘It’s not you! It’s the Cheney, Rove, Bush trifecta’s!’ at me.
But still and of course, after I reviewed my year-end numbers, I ate some ice cream (best stuff ever), moped for a few minutes and then sat down to figure out how I was going to fix this situation. Which is when it hit me. While I can write about anything and while I enjoy the variety, I think it’s time to hitch to a niche.
I’ve got it all picked out, came upon it by working with a client within it…will tell you about it soon. But, here are some things to think about if you’re going to go the niched route.
- Find people within the niche that you can talk to – get an insider’s view about what’s needed
- Then, figure out how you can give them what they need and want
- Pick something that you like and where your interest will be held
- Research and see who else is working within this niche and how they’re doing it
- Then figure out how to do it better
- Tell everyone you know what you’re doing because many of them will say, ‘Hey! I know someone who would be perfect for you to talk to!’ And we all know that a direct introduction and personal connection is KEY.
- Create a proposal, something pretty that: 1) answers questions, 2) provides total information, 3) makes people want you 4) is the perfect response to, ‘Can you send me something to look at?’ (post on how to create a fab proposal is HERE)
- Even if you niche, don’t ditch the broader scope completely…no need to shut doors, burn bridges, close windows (anyone besides me want me to stop rhyming?)
Loving the plaque in the picture up above as it is beyond apropos. It tells us that ‘…this was a meeting place for pioneers that tied their horses to the hitching rail while conducting business…’ and that they were, ‘…hardy and foresighted pioneers…’
Huh, just like you and me.
Image credit: stuttermonkey