Because today, I have a post that lives on a different blog. It’s a little, teeny, tiny blog with oh, I don’t know, over 100,000 subscribers and god only knows how many daily hits. (I like to fantasize that it’s a million).
But before I send you off, I have to share an important trick of the trade that I’ve learned via this particular guest posting experience. How many times have you read a guest post on one of your favorite blogs, loved it and clicked through to the author’s site only to land on their home page or blog where you poke around directionless before either 1) subscribing because you liked the guest post so much or 2) leaving because it’s all just kind of blah or 3) finding this blogger’s blog so enthralling that you read everything they’ve ever written?
When Sonia Simone, Copybloggers’ Senior Editor, emailed me to arrange my guest post, she recommended that I create a landing page for Copyblogger traffic. Brilliant. Really, this is such a fantastic idea. I immediately created a page that my guest post bio would link back to on my site instead of just sending them to my blog url. The page tells new visitors:
- Who I am
- What I do
- Where to find the things I want them to find on my site (ebook, teleclass info, blog, services, etc.)
- Special projects
You could also include:
- Links for people to buy your products
- Favorite blog posts
- Contact information
- And on and on
I’ve seen people use landing pages for Google Ads, their Twitter (or other social media sites), conference bios, etc. It’s your landing page, you are directing the flow of traffic exactly how you want to, total control.
Guest posting is a very good thing. It’s critical for bloggers interested in growing their readership. But, ceating a landing page for new readers so they know where to go and what to do and how to get the most out of you? As I said, brilliant.
Image credit: waywuwei