Political correctness has a place, I know it does. But when I hear something incredibly honest come out of someone’s mouth – it just gets me. Of course I’m not talking about hateful, violent or bigoted talk – I mean, give it to me straight. Just say it. And sometimes there’s some shock value involved.
In the marketing world, it’s incredibly helpful – brutal honesty gets our attention and, oftentimes, it’s funny or it endears us to the product, person, company. Most importantly, this type of marketing message makes us want to repeat it to our friends.
Some of you know that I have a little, teeny, tiny flaw – I like to read celebrity gossip. I really can’t help it. And, sometimes, sometimes that habit gives me some primo tidbits.
Recently, for instance, actor Josh Duhamel hit it home. When asked what his favorite part of a woman was, he said:
“Personally, I like the ass.”
Straight and to the point…and some good marketing for his wife, Fergie, to boot(ie).
Image credit: judean peoples front