If you go to search Google today, you’ll find this in the top right hand corner of your screen:
Once upon a time, the list included ‘Blogs’ as a category. You can still search blogs exclusively if you click the ‘more’ carrot – but the significance here is that blogs have been absorbed into the greater category of ‘Web’. This didn’t happen yesterday, mind you – it’s not breaking news, but it’s a prime example of lines being blurred and the inclusion of social media in mainstream ‘information accrual.’
The other day, I was talking to the glorious Nevette Previd, and I was explaining social bookmarking. As I defined it in a narrow box kind of a way, Digg, Stumble, etc., she (who admittedly is not uber-familiar with social media) asked me, “wouldn’t links within blogs be social bookmarks as well?”
But, of course. And brilliant. It’s all so clear to those of us not bogged down by it, right?
For a while now, I’ve been referring to Twitter as a social bookmarking tool – but she is exactly right. All of the social networking sites and blogs are also social bookmarking tools – because links are being favorited, shared and saved.
And social networking extends beyond Facebook, Linkedin, etc. because we’re also networking, connecting and becoming fans on Digg, Stumble and Kirtsy and on blogs via subcriptions, blogrolls and comments.
And blogging? Well, we’re microblogging on social media sites with our updates and we’re leaving comments and reviews on social bookmarking sites…so that works too.
But don’t just stop there. Social media, new media, traditional media – they’re all blending. Or rather television and print journalism are integrating with new media at a neck-breaking rate.
The definitions are growing fuzzy and that’s good, I think – everything is being integrated. The best parts are being used, the bad stuff will be left behind. Maybe we’ll all be on the same page some day…or perhaps just on the same url.
Image by billselak
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This is true. Everything is being integrated and the battle is now on what it should be…the value of the content being delivered regardless of the media being used. The advent of social media has leveled the playing field for all content sources, whether they’re large media companies or individual freelancers, the user-generated environment is presenting itself as a the equalizer of opportunities.