While I’m interested in a pretty wide range of things in this world, there are plenty of things that I’m profoundly not into. GI Joe & Barbie, Velveeta, heavy metal, comic books, hunting, skydiving, fruit cake and video games top the list.
Can you imagine if I had to write about them? Sitting down in front of the blank screen, I can imagine searching wildly for my muse to no avail – she hightailed it to a beach in Tahiti at the first mention of Toys-R-Us.
Whether you’re a marketing copywriter, a freelance writer, a blogger and/or a business owner, you will always be looking for good content, the next job and the mojo to write and make it good.
Of course, I understand the argument that the need for a paycheck might necessitate that we write about things we aren’t inspired by. But, really? I’m taking issue with that concept.
What if I follow my interests and because these things light me up so brilliantly, I write so well that I get accolades for that work and then more of that same kind of work? What if it becomes a self-fulfilling prophecy?
I’ve written before about the fact that your energy comes through to your readers via your writing. That readers pick up on your writing emotions, even if they can’t really identify why they feel a certain way. So, if you write about GI Joe and don’t like him (or what he stands for or how he directs kids’ play into war and fighting), the reader will get that – no matter how subliminally. And let’s just say it won’t be the best ad copy we’ve ever seen.
If you’re a great or solid writer, it’ll be fine. But, don’t you want more than that? Don’t you want to be inspired, fed by your work creatively, satisfied, feeling good, making a difference with your words?