They don’t call this a web for nuthin’. We’re all connected, sometimes in strange ways, by its invisible strings.
Seriously, the number of times that I write something, then read another post and blink with surprise that my message is right there on someone else’s blog wrapped up in different words – is astounding. The reverse is also true, just look at the comments in my posts – it seems at least once a day someone links me to a brilliant post they wrote that connects right in or exclaims, ‘I was just thinking/writing/talking about this!”
I absolutely love this. To me, it’s like the air around us is ripe with these ideas and we’re all just plucking them off the tree and making them ours. To share this brain and thought process with so many other people is like getting to swim in that pool with the pods in it in Cocoon – I think it actually feeds us and makes us better. Sometimes it even glows.
So, I was not shocked when I woke up this morning and saw Chris Brogan’s post on the necessity of purpose and focus for your blog, when I was sitting here with the guts of a post with a similar vein. My post is about my blog and about yours…
My Blog Setup
Well, really my whole site. Way back when I started my copywriting business, I thought it was all about the website – so I got one. And I loved it. When I quickly discovered the world of blogging, I dove in full force – for my clients – helping them write and leverage this platform for their own businesses. But I didn’t blog for myself.
Eventually, the uber-talented illustrator, Elizabeth Whelan – after hearing me go on and on about what blogging could do for a shared client we had, asked me where my blog was. Uh, er, um, well… She told me she wouldn’t speak to me again until my blog was up and running. THANK YOU, Elizabeth. I pulled a WordPress blog onto the writingroads.com site and my life hasn’t been the same since.
And then, recently, I’ve been finding myself in another one of these ‘do as I say, not as I do’ situations. I’m telling people left and right…
- to just build a blog, not a traditional website
- and add static pages
- for SEO purposes
- for ease of use, content management
- for UI (user interface) or VEO (visitor enhanced optimization)
- to use plugins for expansion and growth
- to maximize sidebar real estate
And the whole time, I’m eyeballing my blog with a sideways glance. The cobbler has no shoes, the therapist’s family is full of nutjobs, and yes, the blogger’s blog is out of whack.
So, finally, with the help of the lovely, Shauna Callaghan, I’ve redone my site – the right way. You might not even notice, because it’s likely you didn’t ever click on those typewriter keys up above that shot you over to the ‘web’site and off the blog. But now when you click on them, they keep you here whilst showcasing my work and services. And www.writingroads.com gets you here now as well (no more need for writingroads.com/blog). Ahhh…c’est fini! (besides the incessant tweaking I’m doing). My wish is that it’s easier now for visitors to know who I am and what I do…
What does your blog/site need? How can you tweak it so to perform better?
Your Blog Writing
The other thing on my mind is your blog. This morning, when I tweeted CB’s post about blog focus and purpose, I added this: “(and if you need help focusing/purposing, call me)” – and several people responded with messages that looked something like, “Please help me!!!” in varying degrees of agony.
So, I thought it was worth putting it out there, but this time here: I help you figure out the blogosphere by helping you answer these questions:
- What is my blog’s purpose?
- What is my blog’s theme?
- How do I define and rein in my scope?
- What do I write about?
- How do I write it?
- How do I focus my content and outreach?
- Should I talk to other bloggers?
- Which ones?
- How do I do that?
- What plugins do I need?
- What is a plugin?
- Do I need to use Twitter and Facebook?
- How do I ______? (fill in the blank)
- …and on and on.
Let me know if you need help…after all, with the way this web connectivity thing is going, you were probably just thinking about all of this anyway…
Image credit: Jeff Smallwood