Have you ever written something on a blog about grape jelly only to come back an hour later, read your comments and realize you were wrong – that you actually wrote the post about peanut butter?
It doesn’t happen to me often, but it happens.
Blog comments offer us an incredible view of what we said, how we said it and how it lands with our audience. Did we, in fact, communicate the message we were hoping to deliver? Did we sound angry when we meant to sound passionate? Negative when we meant to be realistic?
What an opportunity to learn, to be critiqued in the pseudo-privacy of our own blog’s backend.
When this happens, I go back and reread what I wrote. I’m curious to see if I can find the place(s) that led my readers to that other place. I try to figure out how I can do it better next time…or if my readers tapped into something more fascinating than I could have, originally, imagined – which is quite often the case.