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If I had written the Motrin Ad…

By November 17, 2008Marketing

This is what is what you would have heard if I had written the Motrin Ad:

Lately, we’ve noticed that wearing babies in a sling or carrier has gotten quite hip.

But did you know that moms, dads, grandparents, siblings…all caregivers, have been wearing slings for centuries? Babywearing has been shown to stimulate and improve the cognitive, physical and emotional health of infants and toddlers. And needing a nurturing and handy way to keep babies close and safe while you take care of daily life is an age-old necessity that crosses not only the lines of history, but also those of geography, race, religion, class and culture.

Babywearing is something that many people on this planet have in common, but it’s not the only thing.

Studies show that many caregivers don’t know the correct way to wear their slings. This can cause a lot of unnecessary pain in your neck, back, hips and knees. And, sometimes, even carrying the weight of your baby correctly can cause some discomfort. We highly recommend that you find a resource online or at your local baby store to help you wear your baby safely and correctly – for the health of both you and your baby.

In the meantime? Try some Motrin. Many of us are parents too, and we feel your pain.

In honor of International Babywearing Week and caregivers everywhere.

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