One of the kings of social media, Chris Brogan, has just published a brilliant article about people in the real world.
He talks about how those of us who live in this web world need to remember that the majority of the people we interact with offline aren’t online. And/but that fact should not deter us from sharing the internet with them.
These two points define my business. Personally, because when I leave you all, my daily achievements online aren’t all that translatable. Professionally, because my clients often look at me with fear, confusion or a blank stare when I mention words like blog, online social media and site traffic.
The key, Chris points out, is to explore the internet with these clients from their La-Z-Boy recliners, in other words, where they’re most comfortable. He gives some great examples that I’m going to expand upon. The point is that we, as internet marketing people, can show these reality-based folk that they already have the tools and resources – we’re just going to repurpose them. Think of this as your Internet-Reality Dictionary.
What you have: Real World — What you could have: Web World
Networking Groups Twitter, Facebook, LinkedIn, etc.
Mailings (via the USPS) Email marketing/communication
Staff writers Bloggers
Industry Experts Bloggers
Radio and TV ads Viral video, vlogs, podcasts
Loud Speaker Email & Blog
Print product surveys Online product surveys
Marketing Department Online Marketing Department
PR Director Director of Community Development
Phone help center Company Wiki
Additions from readers:
Chris Ramsay: Water Cooler Gossip = Facebook, Twitter, IM’s, etc.
Deb: Phone calls = IMs
Research Library = Wikipedia/Google
Typewriter = Laptop
Endless meetings = Thank heaven, no parallel!
Endless meetings = Endless Web Ex and endless Skype – thank heavens for backside chat.
Happy Hour = Tweetup
Product Demo or Seminar = Webinar
Is it just me or does the internet pile look like the real pile on steroids. Its a no-brainer and it will take your business outreach global, quickly.
Chris asks us to be the people to share the internet and all that it has to offer. You are on, Chris – one of my favorite things to do.
I’d love to add your additions to the dictionary…bring ’em on!