I was working with a client who I do marketing, blog and writing consulting for, and we were working on her blog writing strategy when she asked me, ‘But what are the rules for blogging?’
She’s a life coach with an incredible family story who is working on a blog about/surrounding her upcoming book about coaching.
It’s important to note that we had already had an involved conversation about how she could find a voice that was conversational, not preachey, yet still full of power and information. (I couldn’t understand why that was confusing and difficult.) But seriously, my advice to her on this point was to find the person to write to that makes her feel really good, that loves/likes her unconditionally, whose relationship holds no negative emotional charge (meaning do NOT pick your spouse or your mother), who supports her, who’s a huge fan, who also calls her on her shit, who brings out her most incredible self. She has to pick that ‘you’ that she’ll be writing to. For the sake of this post and to avoid confusion, let’s call her ‘Jane’.
So, when she asked me about the rules, I told her, ‘You need checks and balances.’
As I see it, she has 4 perspectives tugging at her pen. She can’t, and shouldn’t, keep them equally balanced at all times, but her goal is to make sure that no matter what she writes, each of these corners is okay, taken care of, considered.
Here’s the plan:
- Make 4 cards, one for each perspective. In this case: 1. Jane. 2. Book Mission. 3. Personal Life and Family. 4. Coaching Work.
- Under each heading, write the definition of each perspective, the gist of what each perspective stands for, perhaps their boundaries. (Examples below)
- Tape them up in front of your computer.
- As you write, remember each perspective and make sure they’re okay with what you’re writing, that you meet each of their standards and requirements.
Here’s an idea of what those cards look like, all flushed out –
- Jane: Confidence, energy, humor, total support, real connection, authenticity, acceptance.
- Book Mission: to help people with life in general, decisions, challenges, time management, relationships, balance, etc.
- Life: children, husband, safety, personal boundaries (ie. Little Rosie doesn’t want her middle school drama plastered all over her mom’s blog, but the realtime negotiations of curfews or friend choices is fair game.)
- Coaching: Coaching Philosophies, mantras, lamposts, rules, ethics.
If you really need reigning in, you can add photos to each card to hold you accountable.
What do you think? Any other ideas on staying on track, on topic, on mission, on post, on blog…???