I’m working with a wonderful new client named Julie Biondi – we’re building her blog as we speak, so I can’t post a link just yet, but I will. Julie helps people get dressed…hmmm, how can I best explain what she does? Oh, yeah, I wrote a blurb for her for a mini-mag…
Is there anything worse than that dress (that you spent so much money on and have never worn) mocking you from its hanger? Perhaps the shouts of ‘I have nothing to wear!’ as you shove the doors closed on your overstuffed closet? Sometimes things just aren’t right – the style, the fit, the way the clothes make you feel – no matter how great they looked on the hanger. Julie Biondi empowers you to get rid of what doesn’t work and helps you build your own look – the one that fits.
Starting with a full closet edit and your personal budget, Julie teaches you how to identify and create the image that you want the world to see. Wardrobes are tremendously personal; you wouldn’t let just anyone into your closet or into the dressing room…and Julie’s your go-to girl. If you’re successful everywhere in your life, but your wardrobe is the one place that feels unfinished, she’s the one that can take the weight off your shoulders (and replace it with the perfect sweater). Ideal for every day, special occasions, men and women. For more information, contact Julie Biondi, 917.620.2760
But this post isn’t really just an ad for Julie, even though she is fabulous. She also reminded me this morning of a tried and true copywriting tool.
We were working on business names for her company, and she said, ‘I was lying in bed last night with the list of possible names and I imagined telling an interested stranger the name of my business. I was testing out how each of them felt to me as I said it out loud.’
Brilliant! You know that I believe in reading copy out loud as an editing tool, but this takes it to another level. When you’re choosing the name of your business, you must love it, it must work for you and you have to feel great about saying it. If you mumble and dribble your name all over your shirt with the cheese dip, it’s not a good sign.
What are your testing techniques???