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a tale of 2 books, a tale of great marketing

By September 9, 2008Marketing, News

You must watch this video. I’m usually not so demanding…okay, yes, yes, I am. But, seriously folks, this video is a tale of two books about Barack Obama: One, a slanderous attack filled with lies and smut from the conservative right. The other, a fact-based, realistic, inspirational book from a fantastic author.

The video also showcases some brilliant marketing- and the authors and publishers are asking us to join in the fight. Why? Because they aren’t using church groups and the people’s money to spend millions on ads to make the book a bestseller. Instead, they’re going the Obama way – grassroots, community.

Whether you want to help or just examine some solid marketing via video and the Groundswell, check it out:

FYI: About Chelsea Green Publishing Company (from their website) For more than 20 years, Chelsea Green has been the publishing leader for books on the politics and practice of sustainable living. We are a founding member of the Green Press Initiative and have been printing books on recycled paper since 1985, when our first list of books appeared.

We lead the industry both in terms of content—foundational books on renewable energy, green building, organic agriculture, eco-cuisine, and ethical business—and in terms of environmental practice, printing 95 percent of our books on recycled paper with a minimum 30 percent post-consumer waste and aiming for 100 percent whenever possible. This approach is a perfect example of what is called a ”triple bottom line“ practice, one that benefits people, planet, and profit, and the emerging new model for sustainable business in the 21st century.

Chelsea Green happens to have published a great book by the man that built my house and co-housing community, John Abrams of South Mountain Company and they are about to publish Susan Gibbs’ book about the world’s first natural fiber CSA she started, the Martha’s Vineyard Fiber Farm.

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