- Not read by anyone
- Time wasters
- Not real marketing tools
- Should I go on?
That’s great. Go ahead with your bad self and believe that hooey. But it just occurred to me that my two main writing gigs right now (you know, the ones that are feeding and housing and otherwise gainfully supporting my family) are mine because of this blog.
After seeing/hearing one of the co-founders of gig #1, I wrote a post about my experience sitting in the audience and moving about my life in relation to what she’d spoken about that morning. I emailed her and thanked her and shared the link. The rest, as they say, is in the bank and on my resume.
When I began writing for company #2, the boss checked me out online—which led him here. Which led him to the realization that if I wrote for them the way I write on this blog, they would have writing and content creation and creative vision that completely broke out of the industry standard (in a good way).
What I get from these stories is this: people/companies/industries want to do it differently (or the good ones that are worth working for do anyway). They want to stand out. And they’re looking for something real, that resonates.
In both cases, I didn’t follow some weird, get rich quick gizmo. I was just myself. I was writing the way I wanted to write. The way that I love to write. The way that lights me up. I followed my own trail of happy. Hit my own personal sweet spot. And, kapow, it lit some other people up, too.
Remember when people sent wild and crazy resumes—in video, in varying shapes and sizes, in the guise of a gimmick? (That seems like it was the 80’s, maybe early 90’s? Because in the 80’s I was still a kid…so why would I have known that? Anyway, I digress.)
This is like that-ish. Only better. I say: create a space where you can be YOU. And don’t make it a one time deal like the resume. Keep it going, let it move and ricochet and travel with you. Let them see you write, sing, sculpt, build, sell, help, cook, run—whatever it is that you do in just that you-like way. Let yourself out. Fully.
Wonder if you’re wasting your time.
And then rev up your vacuum—first on the ‘blow out’ setting…until you’re ready to start pulling it all in.
Image credit: pittcaleb