Last night, an internet/social networking colleague asked me the following question:
“Are you at all concerned that your political views may cost you business opportunities? That is a concern of mine. I’m totally in your corner, but I stay in the political closet professionally.”
This was my answer:
“I thought about it a lot, and, in the end, I decided that this election (and its outcome) is way too important to my family for me to worry about that. I certainly haven’t lost any clients. And while it’s quite possible that I’ve lost some blog readers, my traffic has actually risen quite sharply – and I’ve made some amazing connections because of my rhetoric.
To be honest, I don’t want the business of someone who doesn’t believe in women’s rights, choice, gay rights, peace and the environment enough to vote for a Democrat (or for a black man).
I live in a very blue state and on a very blue island, I feel like it’s my civic duty to do whatever I can to spread the word….
Great question – I’m so glad you asked.”
And, I am glad she asked, glad that she got me to think about my reasons again – because I feel so good about them.
You know what else this made me think about? Copywriting and marketing are also topics rife with debate and conflict. Not everyone is going to agree with my thoughts on why blogging is essential to business or the top marketing collateral items you must have. I may have lost some business opportunities when I wrote about using a blog for a portfolio/website, but I know that I gained some business from that post. This industry has fierce competition. It has good guys and it has bad guys. My blog is my space to voice my opinions.
It’s like my dad (and Abe Lincoln) always says, you can please some of the people all of the time and all of the people some of the time, but you can’t please all of the people all of the time. But, no matter what, you’ve got to please yourself. Feel good about what you’re doing and stand strong.