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(& yogini, ice farmer, writer)

Julie Roads

I am a Certified Wayfinder Life Coach by Martha Beck (MBI) and her life-changing  (ICF certified) program. I am a 500-hour certified Professional Level Kripalu Yoga Teacher – and I taught yoga and pranayama (breath work) and led & designed well-being, discovery, and yoga workshops for several years at Kripalu Center in Lenox, MA. I am the Chief Creative Officer at a communications agency that designs and builds live meeting experiences for blue chip companies. I earned a master’s degree in Education. Through it all and as far back as I can remember, I am a writer. I live on the Island of Martha’s Vineyard in a cottage in the woods with the love of my life and two teenagers (when they feel like it). In my spare time, I am an ice farmer – which means I make ice in our freezer all day in preparation for my daily ice bath – a practice which has changed my life. Finally, and he would say most importantly, after a lifetime of being a dog person, I was ensorcelled by a cat named Smudge who is now my lionized overlord and the cutest thing you’ve ever seen.


In 2006, early in the wee hours while nursing my baby girl, I decided to start a marketing writing company. And so, in quick order, I did. From nothing. Literally, I created an entire portfolio out of thin air – I made up an entire book of writing samples. Some prospects thought I was ridiculous and sent me on my way; but others, oh those wonderful Others!, thought what I did showed gumption and grit, and they hired me on the spot. This was right at the opening of the floodgates of blogs and social media – and that became my thing. I taught people how to use it all, and I ghostwrote their blogs, websites, and books for them. I loved it. And then 4 years in, I took a gig writing for a company that eventually hired me and effectively absorbed my company…and I wrote for them, then I became a Creative Director, and then their Chief Creative Officer.

My company was Writing Roads. I was Writing Roads. The name and everything that goes along with it was such a big part of me. The tagline was: Write Where You Want to Go. And so when I started this coaching practice, and I thought about Wayfinding…it just felt like the same thing. When I wrote for people, I listened, I helped them take what they were thinking and feeling and transform it into something real and doable. Wayfinding is the same. Maybe you, dear client, aren’t a writer – but through our discussions and collaborative creativity, I do believe you will be ‘writing’ your way to your own composition. On down your road to your self. Let’s go.


  • My favorite food is butter – sometimes I even spread bread on it.
  • I spent 9 summers of my early life in northern Minnesota at the best camp in the world – I grew up and became myself here.
  • I have practiced asana and meditation (very nearly) daily for 25 years. It sincerely and powerfully informs my work. I believe that discovery & movement and solving & movement are inextricably linked.
  • It was finding my breath through yoga and meditation that released me from paralyzing anxiety attacks (which left me unable to leave my house) in my 20s.
  • My spiritual practices have also helped me recover from a life plagued by eating disorders and body dysmorphia. Let’s be honest, though…in this culture of abhorrent misogyny in the U.S., it is a constant struggle. As I age (now 49), new layers develop – of both the body confusion AND the self acceptance. Fascinating process and journey.
  • I went through a period where I felt vehemently that the only answer to surviving corporate life was to leave it. I’ve worked hard to reframe this – and I did so by realizing my experience was completely up to me – I am not a victim here, and that it is possible to have a different and positive life in corporate America. And while I know that I will ultimately leave this professional relationship, I won’t need to burn it down in the process. It will be a copacetic departure.
  • I was born on Friday the 13th. And just like several other words/concepts that have been hijacked by the patriarchy, 13 is a magical, powerful, and wonderful number and has been since the beginning. It is not something to be feared or removed from hotel floor numbers…unless you fear powerful, undeniable women, of course. Imagine a clock face – if you stop at 12, you just go round and round in a never-ending circle. It is that 13th step that creates an evolving spiral of growth and expansion. 13, baby.