Your Internet-Reality Dictionary
One of the kings of social media, Chris Brogan, has just published a brilliant article about people in the real world.
He talks about how those of us who live in this web world need to remember that the majority of the people we interact with offline aren’t online. And/but that fact should not deter us from sharing the internet with them.
These two points define my business. Personally, because when I leave you all, my daily achievements online aren’t all that translatable. Professionally, because my clients often look at me with fear, confusion or a blank stare when I mention words like blog, online social media and site traffic.
The key, Chris points out, is to explore the internet with these clients from their La-Z-Boy recliners, in other words, where they’re most comfortable. He gives some great examples that I’m going to expand upon. The point is that we, as internet marketing people, can show these reality-based folk that they already have the tools and resources – we’re just going to repurpose them. Think of this as your Internet-Reality Dictionary.
What you have: Real World — What you could have: Web World
Newsletter Blog
Networking Groups Twitter, Facebook, LinkedIn, etc.
Mailings (via the USPS) Email marketing/communication
Staff writers Bloggers
Industry Experts Bloggers
Radio and TV ads Viral video, vlogs, podcasts
Loud Speaker Email & Blog
Print product surveys Online product surveys
Marketing Department Online Marketing Department
PR Director Director of Community Development
Phone help center Company Wiki
Additions from readers:
Chris Ramsay: Water Cooler Gossip = Facebook, Twitter, IM’s, etc.
Deb: Phone calls = IMs
Research Library = Wikipedia/Google
Typewriter = Laptop
Endless meetings = Thank heaven, no parallel!
Endless meetings = Endless Web Ex and endless Skype – thank heavens for backside chat.
Happy Hour = Tweetup
Product Demo or Seminar = Webinar
________________________
Is it just me or does the internet pile look like the real pile on steroids. Its a no-brainer and it will take your business outreach global, quickly.
Chris asks us to be the people to share the internet and all that it has to offer. You are on, Chris – one of my favorite things to do.
I’d love to add your additions to the dictionary…bring ‘em on!
15 Responses to “Your Internet-Reality Dictionary”
Leave a Reply
I don’t have anything to add, but it is a great list!!
Lorie – kind words will get you everywhere! Thanks…
Here is an addition for your list:
Real World – Water Cooler Gossip
Web World – Facebook
Great add, Chris…I’m adding it in! Hope you don’t mind but I have to add Twitter to the list!
Agreed!
Love the list.
Phone calls = IMs
Research Library = Wikipedia/Google
Typewriter = Laptop
Endless meetings = Thank heaven, no parallel!
How many times have I needed this to help people understand? Lots. Now I’ll just send ‘em here! Thank you.
Deb – these are fantastic additions! Love ‘em. Thanks for your contributions.
Janet! I’m so glad this list will be helpful…with my reader additions, it just keeps getting better!
Hi,
Your site is one of my favorites seen around blog explosion. Keep up the good work.
I enjoy reading your blog. It is great to find someone who can find the fun things in life!
I wish you all the best in all years. Please take a look at my websites and increase your page rank, traffic as well. I look forward to developing a friendship and networking with you. Let me know if there is something I can do to assist you with your business free.
With Regards,
Karoly Domonyi
http://www.ariestrade.com
Water cool gossip should also include IM
Endless meetings = endless Web Ex and endless Skype – thank heavens for backside chat.
Great additions, Brendan! Thanks…
Happy Hour = Tweetup
Product Demo or Seminar = Webinar
Great post, Julie! Added it to my Link Love special edition post on The Caffeinated Blog.
Kari! Thanks for the add…I love your additions!
Haha ^^ nice, is there a section to follow the RSS feed