Don’t pick the G.I. Joe action figure
Image courtesy of Destro
We have a toy philosophy for our kids that basically states: go open ended.
But, back to the toys. If you give kids a G.I. Joe action figure, you’ve basically defined for them the who, what, how and why of the toy. I mean where do they really have to go with it?
Juxtapose that with a wooden block. A wooden block can be anything. A dog, a car, a mountain…could even be G.I. Joe.
A static, brochure website is the equivalent of the G.I. Joe toy. Basically, it is what it is. You can change up your content or your images (if you have an easy to navigate content management system (CMS))…but to really expand it any way, you’d have to pay big bucks to a designer or coder. Just like you’d have to buy G.I. Joe’s new uber-tank to expand his outfit and capabilities.
But, the blog is the wooden block. It’s designed to be anything you want, anything you can imagine – and it’s made to grow by:
- the blogger him/herself
- the theme
- the blogging software
- the blog posts
- the plug-ins
- the widgets
- the links
- the readers
- the subscribers
- the sponsors
- the writer’s growing expertise
- the industry’s transformation
- the traffic
- the comments
- the search engine ranking
- the inquiries
- the relationships
- the technological advances
- the infinite possibilities…
Which one do you want??? Just askin’…
