One-on-One Intensive: How to be a Successful CopyWriter

January 20th, 2009

When I started my business, I had nothing but a handful of books, blogs and websites to guide me. Eventually, I made it – my business grew, I love what I do and I’m able to support my family – but it took me longer than it should have. It would have been so much easier if I’d had what I really wanted: a kind person to literally propel me through the process, hold me accountable and steer me in the right direction.

This One-on-One Intensive will help you build your solid, thriving writing business. As the mentor that I was looking for once upon a time, I will be asking you questions and supporting you in finding your answers & taking purposeful action towards your goal. And, I’ll be giving you personalized feedback. Essentially, I will walk you through the process of making your business active and successful via email with weekly homework assignments and phone consultations - at your own pace and with my close attention.

Can I refuse to write this glowing testimonial, on the grounds that I just don’t want to share Julie? Actually, that would go against everything she’s taught me about the power of social media, and paying it forward. So here goes:

Even more than her stunning depth of knowledge (shared oh-so-willingly), Julie’s contagious enthusiam for cultivating YOU is what sets her apart as a mentor and coach. Having her in my corner as I transitioned from SAHM to freelance writer has been essential: to my professional development, to my confidence and to my spirit. She is a rare find. – Lea

Here’s how it works:

You will receive weekly intensives from me via email for 10 weeks.
Each week will feature a ‘lecture’ and homework that includes specific questions and exercises to help you define and create your business and the tools you need to make it happen.
After your homework is completed and returned to me, I will review it and reply, providing comments, insights and suggestions for moving forward – just for you.
You can go at your own pace – if you need an extra week, just take it, your next lesson is sent when you send me your previous week’s homework.
This is not a group activity, but one between you and me – so you can start whenever you’re ready - you don’t have to wait for class times or class schedules.
Because sometimes you just need to talk things through, I’ve included 60 one-on-one phone minutes for us (that’s one hour) – you can split these up, use them in one fell swoop or save them for months down the road. Then, for 6 months after you sign-up, you have the option to hire me for extended consulting for a 15% ‘student’ discount, or $85/hour. My regular consulting fee for Writers-to-be is $100/hour. (Of course you could opt to work with me entirely on the phone, one-on-one as well, just ask!)
This 10 week One-on-One Intensive costs $750 for the paid-in-full option, and $800 for the pay-by-installment-plan option ($80/week).

The best thing about working with Julie? The dependably exhilerating headiness that comes from running your fingers through new ideas with an incredibly agile, upbeat mind! I recommend her without qualification! - Sarah

The topics:

What’s your bread and butter? How will you make a GOOD living as a writer?
How much should you charge for your services? What are you worth?
What lights you up? How can you harness that passion to strengthen your work? Boost your career?
Why do you want to write?
What do you want to write?
Can you be your own boss?
What resources do you have? What do you need?
What’s your niche? Who are you?
How will your niche build your business?
Who is in your niche and how can that help you?
What is your voice? How does it sound?
Who do you want to write for? How do you find them and secure them as clients?
Creating your portfolio & Portfolio assignments
How will you market and promote yourself?
Using Social media and blogs as marketing tools
The importance of Networking and how to do it.
What does the business side of this look like?