Is your cab light on???

This concept is taken directly and unabashedly from Sex and the City wherein Miranda explains to the girls that when a guy is ready to get married, his cab light goes on. If it’s not on, there is no use, he is nothing but an epic fail. To try to get him to marry you or even commit long term is fruitless…oh, and stupid. He isn’t ready, you can’t change him and he’s a waste of time.

So, how does this apply to writing? Your writing career? Any career? Social media participation?

The way I see it looks like this:

Are you ready? Do you want to be where you are? Doing what you’re doing?

Because we can tell when you aren’t. No one seeks you out because they can feel your hesitation, your negativity, your non-commitment. Your light isn’t on, so the good clients probably can’t even find you. And the people that do hire you? Well, think about the girl that constantly chases the ‘wrong’ guy (and talks about it all the time) – do you want to work for the analogical equivalent of her?

When it feels right – your energy is contagious, people want to be around you. You’re positive and always looking for a solution. You ooze success and upward movement and staying power.

If you don’t feel good about your work or your marketing plan, rethink your chosen path. Make a change and find what feels right. Then, look up. Your cab light will be on…and everyone will be flagging you down.

Filed under Critical Copywriting, How To, Marketing, Social Media, The Business | Tags: copywriting, Julie Roads, Marketing, marketing plan, marketing writing, right career choice, social media marketing, Writing, Writing Roads | Comments (7)