can twitter get too big? the Twitter Catch-22
So, as you all know, I’m Twitter-obsessed. I love it. I could be on Twitter all day and not even notice the hours fly by. (If only I could clone myself and that carbon-copy could do all of my work.)
And, as the number of people that I follow and that follow me grows rapidly (30+/day), I’m starting to see a tiny bit of a problem. When I was only following, say 50 people, even 100, I knew what they were doing – I could actually follow them consistently. I would open my Twitter and there they’d be. And because I could follow all of them, I naively assumed they were all really following me. And by following, I mean reading all of my tweets, every single one.
But, as the number of people I was following grew, I started to realize that I was missing things. I’d see an intriguing response to someone and have to go track down the start of their conversation. And, then, lo and behold, it dawned on me that my followers were also following so many people that they weren’t able to see all of my tweets.
Interesting. So, there are a few options here.
1. Without being really annoying, I can retweet really important tweets – like a call for a contest, huge news, retweets, etc. – throughout the day to make sure that different people see it. Remember that the Twitter community spans the globe, and thus, time zones – you don’t want to anger the Australians by only tweeting during your U.S. 9-5 times.
2. TweetDeck and other desktop applications can be used. TweetDeck “aims to evolve the existing functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.”
3. Engage with as many people from my Twitter community as I can on other social media sites (Facebook, LinkedIn, Nings, etc.) This way I increase my chances of really important announcements/tweets being seen by them because I post the news in multiple places. Obviously, nothing can replace the immediacy and rapidity of Twitter – but for those important Tweets, it’s an option.
Okay, people – start talking. Your comments are always beyond insightful…how do you handle this Catch-22: The more followers, the bigger your community and reach, YET, the more followers, the less contact and impact.
Filed under How To, Social Media | Tags: online community, social media, Twitter | Comments (10)Writing Roads Featured on Expert Panel
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Filed under News | Tags: divorce, expert, Marketing, online community, start-up, women-owned business, Writing | Comment (0)
