can you blog for someone else?
I recently read a blog post by a copywriter who maintained that you can absolutely, positively not write someone else’s blog for them.
WHAT?
Writing a blog for a client requires me to:
- deeply understand their content, company, industry, audience
- hear their voice, personality, tone
- grasp their mission, goals, desired outcomes
- write a message that conveys all of the above
These four tasks are the cornerstones of my business as a copywriter and a marketer. When I write a website, brochure, direct mail piece, a feature article, a press release, I must be able to master these tasks. A blog is no different, and in fact, it’s easier. With an ongoing blog, I am able to immerse myself in my client’s industry and company so completely – writing one article or website does not afford me that luxury.
As a marketer, writing a blog for a client allows me to design, steer, test, tweak and grow with a marketing strategy. If anything, it strengthens the client/writer relationship as well as the ongoing and final outcomes.
My answer is a resounding YES. You can write someone else’s blog. Does it always work? No, of course not. But it can and it does…quite well.
Filed under Critical Copywriting, How To, Marketing, The Business | Tags: blog, blog writing, Blogging, copywriter, Marketing, marketing strategy, Writing | Comment (0)
