If only my brain were pregnant.
You know how everyone makes all the usual jokes about pregnancy and food cravings? Pickles and ice cream will always be hilarious, but these cravings are a serious force to be reckoned with. If I could bottle them, I’d be rich.
I remember distinctly a feeling of almost possession when I was craving something. Like the baby was calling for protein and my stomach wanted carbs and my bones wanted calcium and my mouth wanted butter and salt – so I ended up eating dark sourdough toast with a 1/4 stick of butter, feta cheese and smoked salmon, sprinkled with jalapeno stuffed green olives. Ah, satisfaction.
And who was I but the vehicle, the deliverer of the goods? None of it was my doing – not the urges, not the recipe development, nuthin’. And it works, right? The body calls, we give it what it needs and wowza, we make a baby. Another human being. How magnificent!
Today, I was trying to write a piece for a client and I was thinking – I wish different parts of my brain would activate like my pregnant body. (FYI, this next part is actually biologically correct. Ha! You do have to be a brain surgeon to run a blog!!!)
- My hindbrain would call for the smooth flow of muscle function so that I could type and sit up straight,
- my limbic system would insist on emotion and sense memory,
- and my neocortex would demand exciting verbs and perfect wordage.
And I’d just sit there at my computer on autopilot spewing viciously remarkable prose until at last I had created a glorious final draft from what was once just a blank page. To the writer? Yes, it’s just as magnificent a feat as the production of a baby. Plus, good copy doesn’t whine or spill milk and it pays for itself. Now that’s a thing of beauty.
Image credit: Bob Fornal
Filed under Critical Copywriting, Writing | Tags: brain food, content creation, copywriting, craving, creation, permission marketing, pregnancy, Writing | Comments (9)
