Blogging: And why you should really read your own

You know that post I wrote yesterday? The one where I talked about how I’m training for everything? Well, all of your wonderful comments have made it impossible for me to stop thinking about it.

And then two other things happened:

1. I lost my internet connection at my studio yesterday (still don’t have it) and spent hours trying to make it work, getting a new modem, being rude to people and just being generally pissed off. Oh, and working on things that didn’t need the internet. (Yes. I found a couple. They were under some long forgotten rocks.)
2. I had to go to the doctor. In the manner of: ‘I need you to squeeze me in, Doc.’ ‘Okay, come at 10, but we won’t actually see you until 12—and you can’t complain because we’re squeezing you in, you’re in pain and you will wait—and we know it.’

Suffice it to say, I lost some time doing what I was ‘supposed’ to be doing. And I didn’t like it. But then I thought, if I’m training for everything, then these two things—being offline and sitting at the doctor’s office—were either part of the training or what I’m training for…or both.

My first instinct was to be entirely pissed off at everything and everybody. I yelled at the Comcast lady. Okay, that’s a lie. I yelled at three Comcast ladies.

But as I sit here, managing to get all of the work done that I needed to get done after all—maybe even more expeditiously since time seems so precious—I’m thinking about taking some of my own advice.

I mean, just an hour or so after publishing that post, I was in the throes of being taken totally off-track by ‘life’ (as it were) and I forgot about my training, forgot that I was prepared, forgot what ‘everything’ applied to.

And after a couple of your comments came in telling me that what I wrote was ‘exactly what I needed to hear’…I thought, Huh. Maybe I should read that post. Maybe I should, gasp, listen.

What a novel idea.

And so I did. And I realized I was much better prepared for things not going as I wanted them to than I was giving myself credit for, certainly much better than I was behaving.

Which only goes to show you, the power of blogs absolutely extends beyond the writer and to the readers—and I mean way beyond and way to.

And…it was really nice spending time on the other side of the screen with you all.

Image credit: websuccessdiva

So, a bird flew into my studio…

Nope, not the beginning of a bad joke – it actually happened. And I wrote about it, of course.

Copyblogger got the post…and I’d love for you to fly on over there and check it out…it’s right up the Writing Roads blog-alley, promise.

Rapid hearts

We were a Tupperware family. Pastel and tinted. Yellow, green, blue, pink and white containers of all sizes filled our shelves and fridge. The big, square one stored the gum and candy packed for the long drive to northern Wisconsin every summer for family camp – and then held the one of a kind smell of Big Red, Coffee Nibs and Minocqua Maple Fudge inside it’s rubbery plastic walls all year, no matter what else we put in it. I would lift its lid at will to remember my summer.

There was another container that didn’t carry such happy memories. It was the Mother Bowl. It was HUGE, yellow and I could have comfortably sat in it until age 8. (Go ahead, Leslie, make the short joke…).

My brother apparently had something wrong with his heart (he’s totally fine now, as far as I know). My old and addled mind only remembers that he went to my grandpa’s cardiologist to get it checked out – and he had to run on a treadmill. They found that he had something called WPW, which apparently translated to ‘rapid heartbeat’. It would go like this: he would be playing basketball in our driveway with his friends, and then suddenly, he’d run in to the kitchen, grab the Mother Bowl, fill it with ice and water and plunge his face into it. And then he’d stand on his head.

Apparently, shock therapy was the remedy du jour.

When I was in high school, I started getting anxiety attacks. I thought I was dying and I was too scared for a while to ask anyone if I was – scared that the answer was yes. My way out of them, when they hit me, was to move. I had to bust my body out of the terrifying static that was paralyzing my limbs, eyes, ears, brain.

And it recently occurred to me that I, and maybe you?, were taught that when things really got going, when our hearts were racing and our minds were burning and our bodies were firing with energy – that the thing to do was jump off the track, get out, make it stop at all costs.

I can’t help but wonder what it would have been like to have someone grab my little scared hand, or better yet – for a magnificent voice deep inside me to grab my attention, and say, “Don’t go. Stay with it, ride it. Because this is the road to the next thing. This is the good part.”

Image credit: EraPhernalia Vintage

Our web connection, my blog setup and your blog writing

Our Web Connection

They don’t call this a web for nuthin’. We’re all connected, sometimes in strange ways, by its invisible strings.

Seriously, the number of times that I write something, then read another post and blink with surprise that my message is right there on someone else’s blog wrapped up in different words – is astounding. The reverse is also true, just look at the comments in my posts – it seems at least once a day someone links me to a brilliant post they wrote that connects right in or exclaims, ‘I was just thinking/writing/talking about this!”

I absolutely love this. To me, it’s like the air around us is ripe with these ideas and we’re all just plucking them off the tree and making them ours. To share this brain and thought process with so many other people is like getting to swim in that pool with the pods in it in Cocoon – I think it actually feeds us and makes us better. Sometimes it even glows.

So, I was not shocked when I woke up this morning and saw Chris Brogan’s post on the necessity of purpose and focus for your blog, when I was sitting here with the guts of a post with a similar vein. My post is about my blog and about yours…

My Blog Setup

Well, really my whole site. Way back when I started my copywriting business, I thought it was all about the website – so I got one. And I loved it. When I quickly discovered the world of blogging, I dove in full force – for my clients – helping them write and leverage this platform for their own businesses. But I didn’t blog for myself.

Eventually, the uber-talented illustrator, Elizabeth Whelan – after hearing me go on and on about what blogging could do for a shared client we had, asked me where my blog was. Uh, er, um, well… She told me she wouldn’t speak to me again until my blog was up and running. THANK YOU, Elizabeth. I pulled a WordPress blog onto the writingroads.com site and my life hasn’t been the same since.

And then, recently, I’ve been finding myself in another one of these ‘do as I say, not as I do’ situations. I’m telling people left and right…

• to just build a blog, not a traditional website
• and add static pages
• for SEO purposes
• for ease of use, content management
• for UI (user interface) or VEO (visitor enhanced optimization)
• to use plugins for expansion and growth
• to maximize sidebar real estate

And the whole time, I’m eyeballing my blog with a sideways glance. The cobbler has no shoes, the therapist’s family is full of nutjobs, and yes, the blogger’s blog is out of whack.

So, finally, with the help of the lovely, Shauna Callaghan, I’ve redone my site – the right way. You might not even notice, because it’s likely you didn’t ever click on those typewriter keys up above that shot you over to the ‘web’site and off the blog. But now when you click on them, they keep you here whilst showcasing my work and services. And www.writingroads.com gets you here now as well (no more need for writingroads.com/blog). Ahhh…c’est fini! (besides the incessant tweaking I’m doing). My wish is that it’s easier now for visitors to know who I am and what I do…

What does your blog/site need? How can you tweak it so to perform better?

Your Blog Writing

The other thing on my mind is your blog. This morning, when I tweeted CB’s post about blog focus and purpose, I added this: “(and if you need help focusing/purposing, call me)” – and several people responded with messages that looked something like, “Please help me!!!” in varying degrees of agony.

So, I thought it was worth putting it out there, but this time here: I help you figure out the blogosphere by helping you answer these questions:

• What is my blog’s purpose?
• What is my blog’s theme?
• How do I define and rein in my scope?
• What do I write about?
• How do I write it?
• How do I focus my content and outreach?
• Should I talk to other bloggers?
• Which ones?
• How do I do that?
• What plugins do I need?
• What is a plugin?
• Do I need to use Twitter and Facebook?
• How do I ______? (fill in the blank)
• …and on and on.

Let me know if you need help…after all, with the way this web connectivity thing is going, you were probably just thinking about all of this anyway…

Image credit: Jeff Smallwood

I’m sending you off on an adventure around the blogosphere…and the importance of a landing page

Really, I am. I’m sending you elsewhere…(but just for a little field trip).

Because today, I have a post that lives on a different blog. It’s a little, teeny, tiny blog with oh, I don’t know, over 100,000 subscribers and god only knows how many daily hits. (I like to fantasize that it’s a million).

But before I send you off, I have to share an important trick of the trade that I’ve learned via this particular guest posting experience. How many times have you read a guest post on one of your favorite blogs, loved it and clicked through to the author’s site only to land on their home page or blog where you poke around directionless before either 1) subscribing because you liked the guest post so much or 2) leaving because it’s all just kind of blah or 3) finding this blogger’s blog so enthralling that you read everything they’ve ever written?

When Sonia Simone, Copybloggers’ Senior Editor, emailed me to arrange my guest post, she recommended that I create a landing page for Copyblogger traffic. Brilliant. Really, this is such a fantastic idea. I immediately created a page that my guest post bio would link back to on my site instead of just sending them to my blog url. The page tells new visitors:

• Who I am
• What I do
• Where to find the things I want them to find on my site (ebook, teleclass info, blog, services, etc.)
• Special projects

You could also include:

• Links for people to buy your products
• Favorite blog posts
• Contact information
• And on and on

I’ve seen people use landing pages for Google Ads, their Twitter (or other social media sites), conference bios, etc. It’s your landing page, you are directing the flow of traffic exactly how you want to, total control.

Guest posting is a very good thing. It’s critical for bloggers interested in growing their readership. But, ceating a landing page for new readers so they know where to go and what to do and how to get the most out of you? As I said, brilliant.

And now, without any further ado, I’d love for you to click on over to Copyblogger to read my post. And you can find my landing page here.

Thanks y’all.

Image credit: waywuwei

Everyone should have one of these…

A MacBook? The perfect little black dress? A grilled cheese with sharp cheddar on thick, sourdough bread fried up in at least one stick of butter?

Well, yes…everyone should have those things. But, I was thinking of something else, or rather someone else. I think everyone should have someone like my Dad. I don’t care if this person is your dad or even related to you or even a man – we’re going for essence here, people.

God bless him, my Dad is known the world over as being the consummate realist. He’ll straighten his attorney tie – to choking – on your brilliant idea before you’ve even finished hatching the plan. It’s not that he’s a pessimist. He built himself and his successful career from meager bricks, so he believes that the unthinkable can be created, that palaces can be built out of sticks. He just likes to remind you constantly of how hard it will be, the challenges up ahead, the jagged edges that threaten your path.

It’s always pissed me off, and he knows it. Remember my sponge post? I like everyone around me on my bandwagon – it makes life easier when what I’m soaking up is good, good, good – and agreeable. Naysayers be damned. Why is it necessary to bring up dog shit when we’re talking about chocolate. That’s just wrong.

Yet, it’s also a little brilliant – his realism. When I’m able to slow down (and chillax) long enough to listen to him, I always learn something that my full-steam-ahead self hadn’t taken into account. Frequently, this saves me money, time, head- and heart- ache.

So, I was shocked the other day when he responded to one of my blog posts (he subscribes and his attention is indefatigable) with this email:

I have been thinking for some time that you should put your blogs in a book and have them published. They provide food for thought about a wide variety of life issues and are fascinating to read. All you need is a good and catchy title. I am hard pressed to believe that you would be turned down. More people need to read them. Love, Dad

After my first thought: Isn’t Writing Roads a ‘good and catchy title’? I thought, Damn Straight! And, then, my third thought was: WAIT! Where’s my Dad’s realism? I read that email over and over looking for it…but I couldn’t find it. Turns out, just like my Blackberry that I lose on a regular basis, the realism was sitting in my own pocket.

I read that email about 500 more times. And watched my own version of ‘reality’ (read morose self-talk) set in. I’ll bullet point it for you:

• Um, yeah, me and every other blogger on the planet.
• Apparently I need 100,000 unique visitors/month to get a book deal via my blog – and while I’m close I’m not quite there. cough, cough, cough…
• Of course you’re saying this – you’re my dad. It’s practically your job to say this.
• The book industry is dying.
• Do dreams like this really come true? For me?
• And do you think the advance will be substantial?

He is my Dad. So I can blame him for my realism upchuck; I did learn it from him. This apple didn’t fall far.

But this isn’t some psychobabble themed post about how badly our parents screwed us up. Quite the opposite.

The point is: How good is my life? Someone that’s known me for 36 years, 5 months and 3 days – for every second I’ve been here; someone that’s seen me through the good and the bad, the tattoos and the loser, high school drop-out boyfriends, the time I snuck out in the middle of the night and nearly gave him a heart attack, the hayride through the Himalayas that is a woman’s life in the 90′s and 00′s. That someone thinks I’m good, thinks the world would benefit from what I love to do and share, thinks it’s practically a gimme it’s so reasonable that this dream should come to fruition.

The answer is: My life is very good. And so is my Dad. And, “HEY PUBLISHERS! At least one person is going to buy my book!!!”

So…let’s get on it.

Image credit: tedkerwin

The Daily Norm

You know the big fiction fallout of ’09? The one where I decided that fiction just wasn’t for me? Well, it sent me on a mission to capture the non-fiction, blogging and writing that I truly adore. And one of the things that I gravitate towards are other people’s stories…

Why? Because as a writer, I’ve been trained – since birth – to look at other people and write their story in my head. Seriously, have you ever met a How to Write book that doesn’t tell you to go sit in a cafe and write character sketches of everyone that walks by the window?

Yeah, well, I do this with a vengeance. And the people around me either a) beg me to stop staring, b) think I need to get a hobby, or c) jump in to the speculative fantasy with me.

Honestly, though – and this is part of the reason that I’m not writing fiction – my own fabrications are just never enough. I actually want to know the truth about the ten 20-somethings sitting around the table at the Early Girl Eatery in Asheville, NC. I want to know how old they are, where they went to college, who’s sleeping with who, who has a broken heart.

I kid you not, I’ve had friends hold me back from walking up to the table. I seriously want to know about these people, and frankly, I’m not too shy to ask.

So, I’ve found an outlet. It’s a new blog that I’ve created, and it’s called The Daily Norm wherein I talk to all different kinds of people and ask them questions about what it really is like to be them – on a normal day. They’re people that fascinate me because of what they do and how they live – and my goal is that by learning about their lives a bit, we (you and I) will be educated, informed and inspired.

I’m kicking this puppy off with interviews from an Ironman, an environmental scientist (who is presenting his model on climate control to the UN momentarily), theatrical educators and the one and only Chris Brogan.

To find out a bit more about how this all got started, you can read What is The Daily Norm? (An about page that could easily be a post on this blog…)

And if you know anyone (yourself included) that you think would be a good interview, go to Interview Fodder.

Believe me, I know we all have busy lives, so The Daily Norm will publish one interview per week. On Thursday mornings. Because I’ve always thought Thursday was the coolest day. (and Monday is Monday, Tuesday’s just kind of blah, Hump Day would be too obvious and Friday is happy enough on its own).

I cherish every single one of you…and I’m delighted to invite you over to my new pad. Thanks y’all, for checking it out.

Authentic trumps agreeable

I had the honor of facing Boston traffic in the rain yesterday with the one and only Leslie Fishlock, President/CEO of Genevate and Founder/Brilliantess of Geek Girls.

Because we are both huge geeks, we talked a lot of shop – and Leslie said a fantastic thing about blogging:

“I read so many blogs that I don’t agree with – but I’m always attracted to an authentic voice.”

If we all want blogs to continue to inform and educate, like the good ones do, then embracing Leslie’s sentiment is critical. After all, how can you learn new things or grow as a person if you only read items that you agree with?

Disagreement, differing options…they make the world go ’round. But there are two sides to this dialogue.

1. The writer must be authentic, speaking from the heart. Their voice has to shine through and their reasons for their position must be clear.
2. The reader must have an open mind, a natural curiosity and the desire to listen, digest, expand.

When respectful people read contrary views and have the blog-given ability to comment on them, the magic happens. Views are opened, discussions occur, common ground may be found. And people find less and less of a reason to fight, blame or -simply- stick to their side of the fence.

I’ll admit that my M.O. isn’t always to read posts I disagree with either completely or with an open-mind. But now I can see that I was the one missing out. I wasted an opportunity to learn, educate and communicate. This post is a shout out to readers and bloggers (many are one in the same) – write with passion, realness and respect. Read and respond with the same.

Turns out we don’t have to agree to get along, we just have to be real.

Image credit: photographer pandora

Blogstipation (and how to avoid it)

Cheers to Cassie Aiden for introducing me to this fabutastic word…

Blogstipation. Is it the inability to write blog posts? The back-up of so many good blog ideas? Or is it a blog that’s just not moving – no increase in visitors, pageviews, business?

Of course the term itself fits all three of these possibilities….it’s that good.

The inability to write blog posts

You’ve run out of ideas, you’re having a bad day, you’re simply out of juice.

1. Search the net, check other blogs. Chances are someone’s writing about something that either you could write better or their take on it is a 180 degree spin from yours…make it your own.

2. Walk away from your computer. Literally – take a walk, a bike ride, something to get out of your head and get creativity flowing through every limb again.

3. Don’t panic. Ask some folks to guest post, do some interviews – take the heat off of yourself and your muse.

4. Whatever you do, don’t just write something for the sake of filling your blog. People are less likely to leave you because of your silence than because of your pointless or crappy posts.

The Back-up

So many things brewing that you simply can’t get anything done or published.

1. Don’t let ideas back up in your brain, it’s very crowded already. Carry a notebook or a digital voice recorder or a smart phone to get the ideas out of the brain and into the world as they happen. You know, let it flow.

2. Make a list, schedule, calendar…and use it.

3. Hire a VA or other specialists (like writers, designers, techies, cleaners, bookkeepers, etc.) to help you get things done.

4. Prioritize. There’s bound to be something in that there should be done first. Do it…and get the ball rolling again.

The stagnation

Same number of visitors day after day? No new business?

1. Guest post somewhere else – preferably on a blog with readers who have never heard of you and need your services.

2. Use Twitter. Follow new people, build relationships, give good tweet by sharing interesting links and info on a wide range of subjects. (I ‘spose a little LinkedIn and Facebook wouldn’t hurt either)

3. Write an ebook and make it free and valuable.

4. Do some keyword research about your topic and find out what people are looking for…then give it to them.

If absolutely none of this works:

1. Shut down your blog. Maybe it’s just not your thing?

2. Add more fiber to your diet: get out there and experience life, learn more about your industry, go to conferences. LIVE away from your computer.

3. Take some blogging Pepto: Shot of Red Bull? Glass of Merlot? Shot of Tequila? Mug of green tea? Flask of hot chocolate?

4. Call me…a good friend, your coach or mentor. Sometimes we just have to talk these things through…

Image credit: Alexander Ekman

When the blogosphere works

I just happened upon something really happy – it’s a cliche, it’s nothing new – but it reminds me about the power of blogging and why we’re here – either personally or for business.

Here it is: Heather Armstrong just had a new baby. A beautiful, healthy girl – Marlo Armstrong.

(the cliche is twofold: 1. babies, puppies, duh, and 2. everyone loves Dooce – told you, nothing new)

If you don’t know Heather Armstrong – she’s also known as Dooce. She writes a phenomenal blog with 4.9 MILLION pageviews per month, sells advertising for a lotta, lotta money, got a major book deal with Simon & Schuster, wrote two books, has been featured on every major news outlet you can imagine, received numerous awards and on and on.

I titled this post, When the blogosphere works because after live tweeting her labor and then announcing her new babe on Twitter and her blog, Heather has wracked up 2,463 comments on that post to date. I didn’t read them all – but I scanned through the majority and they’re all sweet, kind, supportive, joyful variations of: Congratulations! Her name rocks! I’m so happy for you! Thank you so much for sharing these pictures and your experience with us!

The blogosphere has worked, and Dooce has worked it, because she has created a community of love and support around her. These commenters/readers are here for the long haul. They feel like they know Heather. In short, they are her people. In the world of marketing, she’s acquired lifelong customers, trust, a relationship. They’ll buy the next book and the next calendar and the next…

Dooce represents the dream of many bloggers that I know. She’s one of, if not the biggest, bloggers of her kind out there. How did she (and how can you) do it? To follow her example, here’s what she’s done well:

1. The shock factor. There’s no denying that Heather has been raw-er and naked-er than most. What will she do next? brings people back.
2. The real factor. Raw and naked really only work when it’s real. This is a genuine sharing and reveal of a woman’s fascinating and hilarious life as a recovering Mormon in Utah.
3. The voice/brand factor. Pure, recognizable and comfortable. Like your favorite shoes that make you look hot and feel good all at the same time.
4. The intent factor. When Heather started her blog, blogs were not what they are today. She started the blog in 2001 to rail against her boss, who fired her as a result. She inadvertently coined the phrase, Dooce – check wikipedia, it’s there. And it’s always interesting to compare the people who ‘fell into’ this sort of success as opposed to the ones who ‘set out to make it happen.’
5. The writing factor. Heather Armstrong is an incredible, phenomenal writer – it can’t be denied.
6. The creativity factor. Heather takes hilarious pics of her dogs. She has a monthly post/letter to her first daughter that captures the events of that month. She uses video, audio, images, words. She rotates mastheads every month and people wait to see what’s next. This point could fill up pages.
   
7. The ear factor. She’s done well because she’s listened. Oh? People like the daily Chuck? (pics of her dog) Then I’ll make a calendar and sell it on my site. In the end, she’s listened and given the people what they want in a multitude of ways.
8. The IRL factor. Heather goes to conferences and meets people, in real life. Is she available? Can you talk to her? I don’t know to what degree. But sadly and realistically, it’s impossible for someone with that kind of traffic and everyone wanting a piece to connect one to one. Has she stayed wide-open via her blog? Yes. And some people, like Chris Brogan, remain engaged as often as humanly possible as a practice…you decide what you want to do.
9. The hope factor. If Dooce can do it, so can I. She’s an American rags to riches success story. And many others have experienced this kind of success or a portion of it. Too many to count want it.

I, for one, was thrilled by the outpouring of love for the Armstrong family today. It showed me that the blogosphere does, indeed, still work.

Image courtesy of eyefruit