WRITING ROADS: write where you want to go copywriting and content creation
home about services portfolio case studies blog quote request contact

Transferable

August 2nd, 2010

I hope you can really see this picture. It’s the work of my little man, Jack (aka, the Snack Pack). This is his signature image. You’ve got the backhoe and the guy with his helmet inside. Jack doesn’t go anywhere without his guys and their helmets.

Typically, Jack works with paper and pen. Sometimes crayon, the occasional pencil. Watercolors and a brush also serve him well. But this was his first foray into sand.

Note: The first group is relatively similar—they offer a smooth, plain surface on which you draw with a handheld tool. But, the sand and no tool—this is a new world.

With just his finger, he created an exact replica of his picture. He’s gotten so good at this image, that he can produce it, apparently, wherever and whenever. He navigated shells and seaweed, the downward slope of the beach to the water, passersby, seagulls, differing degrees of sand wetness and firmness, not to mention encroaching waves with great aplomb.

He stood back and surveyed his magic like a seasoned artist. His bright, blue eyes narrowed. His white blond hair crazed on head.

__________________________

I was talking to a friend and colleague last night, as she prepares for an interview for a new gig. And we were talking about resumes. They seem so passé at this point, but they’re still necessary as they document where you’ve been and what you’ve done. Even though, likely and hopefully, the details/juice/meat of that work will get pulled out during the interview.

My suggestion was to lead with what she can do and how she does it, let the ‘where’s and ‘with whom’s fall to the bottom of the list. Because, while they prove you’re legit, they’re just labels,  just platforms. Like paper, pen, brush, paint, canvas.

What we really want to know is, can you take your skills, your know-how, your perspective, your signature—and make the leap onto the sand?

The LOVE ebook

February 10th, 2009

Love eBookI’m delighted to present you with a fantastic new option for Valentine’s Day. This one doesn’t die or wilt (flowers), it doesn’t harm trees (greeting cards) and it doesn’t cause a sugar high, a sugar low or unsightly poundage (candy).

The LOVE ebook is your long-lasting, eco-friendly, calorie-free alternative, though I won’t lie and tell you it’s not full of sugar. Because it is – by way of many beautiful love-inspired poems, photos and works of art from a spirited group of writers and artists. The stunning design comes by way of Kyle Lacy of Brandswag.

The goal of The LOVE ebook? To spread happiness & positivity and to make a difference for people struggling with the recession.

Because I want everyone to have access to the good stuff, The LOVE ebook is available for FREE download below, but I strongly encourage you to take a moment to CLICK HERE and make a donation to Career Gear as well. As a national non-profit, Career Gear helps men find jobs and keep them through skills training, interview clothing and relationship building.

careergear

Career Gear has been so wonderful to work with…gracious, supportive, excited. John Sanful, Executive Director of Career Gear, says it so well:

“Career Gear is thrilled to be receiving the proceeds from The LOVE ebook. Clients of Career Gear learn self-confidence and motivation. After gaining employment they continue to work on themselves and improving their relationships; professional and personal. The LOVE ebook is about relationships as well. Enjoy The LOVE ebook and cherish the relationships around you. Career Gear is honored to be associated with this project and is so grateful for this outpouring of support for our organization.”

Download The LOVE ebook….and then head over to Career Gear to make a donation – every little bit helps! Remember The LOVE ebook will only be available from February 11th to February 14th.

Want to do more? Help promote the book! Just grab the following code for these banners and blog about it…or Tweet, or Facebook, and on and on! Thank you all….

125 x 250 Banner

125 x 125 Banner

120 x 240 Banner

250 x 250 Banner

468 x 60 Banner


For 728 x 90 banner, copy text below.

The LOVE ebook: love creations and real support for those hit by the recession

January 8th, 2009

Image by Swamibu

The LOVE ebook: love creations and real support for those hit by the recession

WHAT IS THE LOVE EBOOK?

In an effort to focus on the good stuff – and help out in tough times – The LOVE ebook for charity is filled with LOVE poems, photos and artwork and it’s hitting the ‘net just in time for Valentine’s day.  The beautiful composition, designed by Kyle Lacy and his crew at Brandswag, will be posted here for download from February 11th through the 14th – (would make an awesome Valentine’s gift, eh?)

Is it Free?

The LOVE ebook will be available for free, but we are also offering you the option to make a donation for your download – could be for $1 or $1000 – that’s entirely up to you.

Where will the money go?

All of the money raised will be donated to Career Gear (for men and their families) – a national non-profit organization that helps people find, get and keep jobs through career skills training, interview training, proper attire, etc… Times are tough, and I wanted to pick an organization that worked hard and compassionately to help our country’s workforce. (and Career Gear has been so wonderful to work with!!!)

How will you spread the word?

Anyone that knows me, knows that I’m obsessed with Twitter. We will certainly Twitterize the heck out of this thing. We’re also looking to all of you – whether you participate as an artist, writer, donor or reader to spread the word. I’ll use Pitch Engine for PR. We would love it if you would post something on your blog just link back to us here. Please tell all your peeps across every network you’ve got.

The Launch

The LOVE ebook will be available for download here, on the Writing Roads blog from February 11th through the 14th. We’ll do all we can to spread the word and raise some money for good and we hope you will too!

THANK YOU ALL FOR BEING HERE AND HELPING IN EVERY WAY YOU CAN!

We just know this is going to be a blast.

    Search
    Good Stuff
    Shameless Ads