Reason 731 to hire a copywriter or The demise of Steve Jobs
First, watch this video (or at least the first 30 seconds)…
My dear friend and tech writer extraordinaire, Ron Miller, posted this video on his blog and sent me over to see it. And I have to tell you, I didn’t think it was funny at all. I was embarrassed for Steve Jobs and the whole Apple team. I cringed.
NOT because of the name of the new product (personally, I think this whole hooha about feminine hygiene products is really, really stupid) and NOT because Mr. Jobs looks silly in that turtleneck with those bright white sneakers. (You’re a bazillionaire, Stevie, try a little bit harder. Even I could dress you better than that.)
My reaction was because, as this video points out, his talk was horrible. He used the same adjectives dozens of times. Maybe it didn’t sound AS bad when the sound bites were evenly dispersed – but I’m not so sure. Regardless, I think we can agree that this is just bad writing and it’s just bad speeching.
So, Reason 731 to use a copywriter? We write speeches, video spots, announcements. We craft your message so that you don’t sound like an idiot. We wordsmith your ideas so that people don’t make YouTube videos that mock you. We write good, so that you talk good…or something pithy like that. I dare say, old chap, we’re critical to your successful marketing and promotional experience.
In fact, good copywriters are awesome, amazing, great, magical and incredible…times 20 (just like Jobs said).
Related posts:
- Reason 930 to Hire a Copywriter or Most People are Bad Liars
- Reason #4638 to hire a copywriter: Upcycling
- Reason 314 to hire a copywriter: We bring it
6 Responses to “Reason 731 to hire a copywriter or The demise of Steve Jobs”
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I’ll write for Steve Jobs for almost free. Heck, my 9 year old could write as well as that speech
Justin Matthews´s last blog ..why I stay at home, part 1
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Justin: rule #1 of copywriting – never do anything for free. Don’t forget that. I don’t care who the client is!
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ALMOST free…Almost…
Justin Matthews´s last blog ..why I stay at home, part 1
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This might not be the best example. I can easily imagine the response, “He may not have a copywriter, but he’s a bazillionaire CEO of a company with more cash on hand than God and an entire product line people drool over who doesn’t have a copywriter.” Very, very few companies can pull it off, but Apple is a brand that transcended copy a while ago, though back in the day it certainly mattered to them. Jobs could demo a new product and do the entire pitch in Swahili and it wouldn’t matter. It’s the 99.999999% of the world that lacks perfect design, viral marketing, and a tribe full of raving zealots who need us. :-)
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Ok ok I give! Hi Julie. I’m a new blogger (3 mos) and found the audacity to go to a blogger’s conference. I’ve been hanging out with Andi & Alisa and your name has come up several times …all very flattering. So I’m now officially a fan.
I hear you can write …….
I look forward to getting to know you Julie.
Laurie
Laurie´s last blog ..I Love To Dance
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Hi Laurie! So great to meet you…so jealous you’re hanging with Andi and Alisa!!! Look forward to getting to know you too!
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