http://writingroads.com/blog/2009/07/the-power-of-a-solid-brand/ A writer's blog about strategic marketing with powerful words Fri, 12 Mar 2010 20:37:26 -0500 http://wordpress.org/?v=2.9.2 hourly 1 http://writingroads.com/blog/2009/07/the-power-of-a-solid-brand/comment-page-1/#comment-2917 Janice Wed, 08 Jul 2009 16:37:30 +0000 http://writingroads.com/blog/?p=2152#comment-2917 I grew up in Southern Indiana but my dad was from St. Louis, so yes, we too were Cardinals fans. Some of my best summer memories include my dad on the back patio, watching over some poor beast slowly twirling on the rotisserie, a sweaty Weideman bottle (the 5-kids,poor- man's Budweiser) in his hand and Cardinal baseball on the radio. I can still hear that Rosemary Clooney-esque gal belting out their song --"You St. Louis Cardinals, you high-flyin' Redbirds. . ." -- at the beginning of the broadcast. Great memories and still, after all these years, a brand loyalty that's pretty much secured a lifetime guarantee - mine at least (even though now I should officially transfer it to the home team -- the Reds). Thanks for the refreshment! I grew up in Southern Indiana but my dad was from St. Louis, so yes, we too were Cardinals fans. Some of my best summer memories include my dad on the back patio, watching over some poor beast slowly twirling on the rotisserie, a sweaty Weideman bottle (the 5-kids,poor- man’s Budweiser) in his hand and Cardinal baseball on the radio. I can still hear that Rosemary Clooney-esque gal belting out their song –”You St. Louis Cardinals, you high-flyin’ Redbirds. . .” — at the beginning of the broadcast. Great memories and still, after all these years, a brand loyalty that’s pretty much secured a lifetime guarantee – mine at least (even though now I should officially transfer it to the home team — the Reds). Thanks for the refreshment!

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