the target market of one: finding your blog audience
Blogging is about the conversation, right? That said, there are certain ‘big’ blogs that I read where I can tell the writer is talking to thousands of people – I feel it, I feel like I’m just one of the many. There are other ‘big’ blogs that always leave me feeling like I’m the only one in the room – and that’s the goal – for any kind of marketing writing, perhaps any kind of writing.
Some of my readers have gone out of their way to tell me that they feel like I’m talking directly to them…which I find superb, because I am. I’m most certainly talking to one person – and that intimacy is able to come through. I’ve picked one person to write my blog to, and every time I sit down to write, I imagine this person sitting in front of me. I purpose my message to this individual allowing my conversational style to be authentic.
So, why then, you may ask, do so many of my readers feel like I’m writing to them personally? They, possibly you, feel that connection because it’s a contact high. It’s catharsis at its best. My best example of this phenomenon has to be the movies. Note: I am a writer with a very potent imagination, this might not show up for you in exactly the same way it does for me.
Take any romantic movie, throw George Clooney (still my favorite) in (or whoever does it for you) and let him/her romance the hell out of someone (could be a girl or a boy – have you seen the Ocean’s movies?)…somehow, sitting there, watching that movie, the viewer gets the sensation that George is talking to them, that they are in love and being loved by GC…and they literally feel full of bliss. Catharsis by movie: you get to revel in your emotions by watching someone else’s experience.
Anyway, as I write to my one and only, you pick up on our intimacy, our connection. I hope it makes you feel included, like you’re part of something. Because you are. This is an excellent writing tool that enables you to meet your audience and influence them. It’s the difference between talking to them and shouting at them, really. The difference between inviting them over to try your fabulous new coffee maker and telling them that they BETTER GET ONE BEFORE THEY’RE ALL GONE! Think about it.
The best part is, with the blog platform, you (the audience) get to talk back. You can keep that conversation going – say what you like, reveal what you don’t, ask for what’s missing. A conversation wants two or more – it can’t exist with just one. In effect, I am writing to you. And, I love it when you join me with emails or comments. I promise to always talk back.
Related posts:
- don’t blog alone
- Our web connection, my blog setup and your blog writing
- Blog content: trunks, branches, leaves
7 Responses to “the target market of one: finding your blog audience”
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Thank you, Julie.
I do the same thing, in my own way. Thank you for noticing and being a part of my conversation. Thank you, also, for point to my blog as an example. You made my day. :)
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Hi Liz! You betcha’! You are a shining example of how to connect with your audience. Glad that we are even more connected via Twitter!
Best to you,
Julie
[Reply]
Whenever I want to feel connected I turn to blogs. And, that’s why I love reading your blog. Your personality comes through and it’s a little piece of who you are and what you believe in. And, since you mention it- being loved by George Clooney- sounds dreamy!
[Reply]
Why thank you, Erin. And yes, ahhhh George…and ahhhh blogosphere.
[Reply]
[...] always tell my bloggers-in-training to write the blog as if they were writing directly to someONE (friend, family, ideal client) – make that connection, let your post be personal or authentic or [...]
[...] >> audience Epic Failure: How to Not Connect with the Audience Saved by monky on Mon 03-11-2008 the target market of one: finding your blog audience Saved by laola on Mon 03-11-2008 A painfully obvious truth. Saved by xcchris on Thu 30-10-2008 [...]
[...] When you write like you’re writing to or talking to this person, your readers get a pure hit of the connection that sizzles between you. They feel like the circuit includes them as well, they find themselves on the inside. Because it oozes out of every word. And they are included because we’re really writing to all of our readers, yes? If you want to read more about my philosophy on this and fancy a shot of Clooney, go here. [...]